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E-Business & E-Commerce Management: Strategy, Implementation and Practice

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This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers a This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read, packed with real-life examples and case studies. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.


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This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers a This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read, packed with real-life examples and case studies. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

57 review for E-Business & E-Commerce Management: Strategy, Implementation and Practice

  1. 4 out of 5

    Arevik Badalyan

    Very helpful. If you want to get a clear understanding about Digital Marketing, this is the right place to start.

  2. 5 out of 5

    Chris Soames

    One of the first books I read before entering the world of online marketing. Really helped me get a great grounding in the subject. Dave Chaffey has covered a lot in this area, I have even had the privilege of working with him. He now blogs on Digital Marketing regularly at Smart Insights.com. Well worth checking out to help stay on top of this every changing industry. I would recommend to anyone interested in the area of online marketing One of the first books I read before entering the world of online marketing. Really helped me get a great grounding in the subject. Dave Chaffey has covered a lot in this area, I have even had the privilege of working with him. He now blogs on Digital Marketing regularly at Smart Insights.com. Well worth checking out to help stay on top of this every changing industry. I would recommend to anyone interested in the area of online marketing

  3. 4 out of 5

    Sundus

    I'm having big problems writing my essay. I don't know exactly how to write it, and in general the writing plan, I have had such problems since childhood, although I tried to learn it. The teachers did not help me, they all say that you need to begin to understand yourself somehow. Luckily, I stumbled upon an care essay examples and decided to test it out. In the end, it helped me a lot, now I am writing an essay at a good level. I'm having big problems writing my essay. I don't know exactly how to write it, and in general the writing plan, I have had such problems since childhood, although I tried to learn it. The teachers did not help me, they all say that you need to begin to understand yourself somehow. Luckily, I stumbled upon an care essay examples and decided to test it out. In the end, it helped me a lot, now I am writing an essay at a good level.

  4. 5 out of 5

    Sheikh Monirul Hasan

    Very helpful Book discussed everything bout E-commerce business, Digital marketing. there is showing complete guidelines, how to increase selling, generate more customers.

  5. 4 out of 5

    Gayan

    This review has been hidden because it contains spoilers. To view it, click here. nothindg

  6. 5 out of 5

    Roberto Hortal

    Fantastic textbook on eCommerce management. Particularly the 2 pages which quite me.

  7. 5 out of 5

    John Matei

    I want this book am sure it will help me in my study

  8. 5 out of 5

    Heru Affandi

  9. 4 out of 5

    Dan

  10. 5 out of 5

    Sarah T

  11. 5 out of 5

    Eduardo

  12. 5 out of 5

    Yousef

  13. 4 out of 5

    Mk

  14. 5 out of 5

    Max Ruso

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    Diana Cojocar

  16. 5 out of 5

    Mariam

  17. 5 out of 5

    Antonio Javier

  18. 5 out of 5

    Prima Lusiana

  19. 4 out of 5

    bluetyson

  20. 4 out of 5

    Jessica

  21. 4 out of 5

    Pablo Villalpando

  22. 5 out of 5

    Huzaifa Patel

  23. 5 out of 5

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  24. 4 out of 5

    Wendy Dewanto

  25. 5 out of 5

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  26. 5 out of 5

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  27. 4 out of 5

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  28. 5 out of 5

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  29. 5 out of 5

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  30. 4 out of 5

    Chris Gorvan

  31. 5 out of 5

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  32. 4 out of 5

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  33. 4 out of 5

    Simon Treeton

  34. 4 out of 5

    Dave Child

  35. 4 out of 5

    Isqom

  36. 4 out of 5

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  37. 4 out of 5

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  38. 4 out of 5

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  39. 4 out of 5

    Maraim Elbadri

  40. 5 out of 5

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  41. 5 out of 5

    Balasubramanian

  42. 5 out of 5

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  43. 5 out of 5

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  44. 5 out of 5

    Bhasker Jorwal

  45. 5 out of 5

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  46. 5 out of 5

    Sabha Ishtiaq

  47. 4 out of 5

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  48. 4 out of 5

    Mirlan Abdilmazhitov

  49. 4 out of 5

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  50. 4 out of 5

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  51. 4 out of 5

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  52. 5 out of 5

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    Oussama Mar

  55. 4 out of 5

    Gridd Consultancy

  56. 4 out of 5

    Pi

  57. 5 out of 5

    Jacqueline Mcconnell

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