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Talent Is Not Enough: Business Secrets for Designers

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Presents what designers need - besides talent - to turn their artistic success into business success. This work helps you learn things such as: How to get on the right career path; How to market your services successfully; How to avoid common legal pitfalls; How to structure projects for success; The secrets of successful teams; and, more.


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Presents what designers need - besides talent - to turn their artistic success into business success. This work helps you learn things such as: How to get on the right career path; How to market your services successfully; How to avoid common legal pitfalls; How to structure projects for success; The secrets of successful teams; and, more.

30 review for Talent Is Not Enough: Business Secrets for Designers

  1. 5 out of 5

    Tatiana Jimenez

    I may be a bit biased because I read this book as a required text for a class taught by the book's author, but I found this to be an incredibly helpful resource. From tax preparation to copyright infringement, Shel Perkins has a wealth of knowledge that he generously shares in this easily digestible book about how to be a successful business person in the world of creative professions. I highly recommend this book for designers. I'm sure I'll be hanging on to this text for a while. I may be a bit biased because I read this book as a required text for a class taught by the book's author, but I found this to be an incredibly helpful resource. From tax preparation to copyright infringement, Shel Perkins has a wealth of knowledge that he generously shares in this easily digestible book about how to be a successful business person in the world of creative professions. I highly recommend this book for designers. I'm sure I'll be hanging on to this text for a while.

  2. 4 out of 5

    Tim Hogan

    Great foundation for small business owners in the creative field.

  3. 4 out of 5

    Tim

    This was one of those books that I said I would read back in college when the first edition came out. I never read this book because I thought the talent was enough, and I brushed it off. Now that I am out of school and dealing with the difficulties of freelancing. I wish I read this book sooner. Shel Perkin's is not the first author to tackle the business side of being a freelancer, but he is one of the most thorough. this book is broken down into four main sections. - The first section, career This was one of those books that I said I would read back in college when the first edition came out. I never read this book because I thought the talent was enough, and I brushed it off. Now that I am out of school and dealing with the difficulties of freelancing. I wish I read this book sooner. Shel Perkin's is not the first author to tackle the business side of being a freelancer, but he is one of the most thorough. this book is broken down into four main sections. - The first section, career options gives you an idea of how to make a living out of being a creative professional. - The second section is about becoming a small business. This section helped me because I did not understand the small business process well enough. - The third section is about intellectual property rights. This book is not an end-all solution to legal problems. However, this book lays out a lot of interesting aspects of intellectual property rights and gives you samples on how to format things. Although the driest. This chapter was the most beneficial to me. There are also links for further reading. - The last section I found the least helpful ( because it does not apply to me at this time), it did, however, give me an overview of how large firms work. So the information is still worth it. I would love to see more bonus chapters coming out of this book. I think all too often designers, including myself, forgot that it takes more than our creative process to thrive. This book helps us do just that.

  4. 5 out of 5

    Doug Cheever

    This book already has some of the great names in design giving it 5 stars, so who am I to be any different. In short, every designer should have this book. As an AIGA member, which is a professional group for designers, and board member I can say that this is the resource for anyone planning a professional development workshop or speaker engagement for designers. FYI, there's also a new addition as well as chapter updates on Shel's site. If you've met the man, or heard him speak you get a sense o This book already has some of the great names in design giving it 5 stars, so who am I to be any different. In short, every designer should have this book. As an AIGA member, which is a professional group for designers, and board member I can say that this is the resource for anyone planning a professional development workshop or speaker engagement for designers. FYI, there's also a new addition as well as chapter updates on Shel's site. If you've met the man, or heard him speak you get a sense of how brilliant he is, but you really have to read this book to appreciate how well he can explain the landscape of the design business. There's even a chapter on in-house designers...the most overlooked group of creatives. Nuf said.

  5. 4 out of 5

    Shanti

    This book should have been text in my design department. So many designers leave school without knowing a lick about how to run a business for themselves or even work within one. We are given the tools and guidance for space management, but few of us are advised how to make money and sustain ourselves in the industry. Talent is Not Enough offers great advice, line after line and I highly recommend this to anyone in the creative industry who freelances or manages a small firm.

  6. 4 out of 5

    Debbie Hoskins

    A book I'm not going to read all the way through. If you use the table of contents and the index it is quite helpful. It has all that "business" kind of stuff in it - pricing work, self-employment insurance, which is what I was interested in. With 600 pages, I think you will be able to get your questions answered. A book I'm not going to read all the way through. If you use the table of contents and the index it is quite helpful. It has all that "business" kind of stuff in it - pricing work, self-employment insurance, which is what I was interested in. With 600 pages, I think you will be able to get your questions answered.

  7. 5 out of 5

    Tiffany

    Excellent detail and well-organized, useful information. This book is a great reference for both freelancers and small-business owners. It's thorough and thoughtful, which is always nice when one is just starting out. Excellent detail and well-organized, useful information. This book is a great reference for both freelancers and small-business owners. It's thorough and thoughtful, which is always nice when one is just starting out.

  8. 5 out of 5

    Erin Glaberson

    This is a great book for new college graduates. It reiterates everything I learned in my specialized business for designers class in college. It's great for people who have not had a class about business or who want to start their own design business. This is a great book for new college graduates. It reiterates everything I learned in my specialized business for designers class in college. It's great for people who have not had a class about business or who want to start their own design business.

  9. 4 out of 5

    Aals

    AWESOME! This book helped me and is helping me restructure some things within my business! A MUST READ for freelancers, designers, CEOs, Project Managers, etc.

  10. 4 out of 5

    Sara McAllister

    Good read with practical advice for designers, particularly those wanting to set up shop. As a design note, the outer margins were annoyingly wide.

  11. 5 out of 5

    Krista

    Good, basic information on running a profitable creative business.

  12. 5 out of 5

    Clint WalkingStick ᎤᏓᎸᏄᏍᏘ

    If you want to run a creative business, you MUST read this book.

  13. 4 out of 5

    Erik

    Lots of valuable information for folks who want to be freelance designers. There's always something you think you know about but don't really know. Get this book and stay out of trouble. Lots of valuable information for folks who want to be freelance designers. There's always something you think you know about but don't really know. Get this book and stay out of trouble.

  14. 4 out of 5

    Dani

    Super helpful!

  15. 5 out of 5

    Jesse Jones

    The most practical guide to the operations aspect of the inner-workings of businesses ever written. Very very useful if you're running your own design practice or are planning to. The most practical guide to the operations aspect of the inner-workings of businesses ever written. Very very useful if you're running your own design practice or are planning to.

  16. 4 out of 5

    Rachel

    This book has solid advice on navigating the complexities of entrepreneurship as a designer. There wasn’t all that much if any, regarding other kinds of employment in design

  17. 4 out of 5

    Patrick Stinnett

  18. 5 out of 5

    Elliott Walker

  19. 5 out of 5

    Elaine

  20. 4 out of 5

    Bob

  21. 5 out of 5

    Peter

  22. 5 out of 5

    Albert Wilson

  23. 5 out of 5

    Miss

  24. 4 out of 5

    Lauren Peters

  25. 5 out of 5

    Brion Pampell

  26. 4 out of 5

    Ben Morales

  27. 5 out of 5

    Nicole

  28. 4 out of 5

    Mark

  29. 5 out of 5

    Tim Benzinger

  30. 4 out of 5

    Roberto

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