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X: The Experience When Business Meets Design

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Prioritize user experience design to deliver remarkable service worth sharingIf you search for the "7 stages of experience," you're sure to find some of the most incredible thoughts on experience design going back to Walt Disney himself. But why is experience so important? Because the very people you're hoping to reach are now far too elusive, thanks to empowering and alwa Prioritize user experience design to deliver remarkable service worth sharingIf you search for the "7 stages of experience," you're sure to find some of the most incredible thoughts on experience design going back to Walt Disney himself. But why is experience so important? Because the very people you're hoping to reach are now far too elusive, thanks to empowering and always-on social technologies. At the center of everything is the need for people to share experiences, including your products and services. X outlines the importance of user experience for executives to appreciate and also experience themselves. Through rich visualization and a balance of pragmatic and inspirational text, "X" artfully motivates readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mind. It is designed to galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance engagement and relationships for a new generation of consumerism.Walks you through a "day in the life" of your connected consumer to see how shared experiences play a role in decision makingIntroduces the roles necessary to shape and steer meaningful and shareable experiencesShares new models to design experiences that rival those created by the best in the business Shows how to measure the impact of experiences and how experiences influence decisions and affect the bottom line Discover how user experiences provide opportunities to organizations of all shapes and sizes and learn how to create remarkable and shareable experiences.


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Prioritize user experience design to deliver remarkable service worth sharingIf you search for the "7 stages of experience," you're sure to find some of the most incredible thoughts on experience design going back to Walt Disney himself. But why is experience so important? Because the very people you're hoping to reach are now far too elusive, thanks to empowering and alwa Prioritize user experience design to deliver remarkable service worth sharingIf you search for the "7 stages of experience," you're sure to find some of the most incredible thoughts on experience design going back to Walt Disney himself. But why is experience so important? Because the very people you're hoping to reach are now far too elusive, thanks to empowering and always-on social technologies. At the center of everything is the need for people to share experiences, including your products and services. X outlines the importance of user experience for executives to appreciate and also experience themselves. Through rich visualization and a balance of pragmatic and inspirational text, "X" artfully motivates readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mind. It is designed to galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance engagement and relationships for a new generation of consumerism.Walks you through a "day in the life" of your connected consumer to see how shared experiences play a role in decision makingIntroduces the roles necessary to shape and steer meaningful and shareable experiencesShares new models to design experiences that rival those created by the best in the business Shows how to measure the impact of experiences and how experiences influence decisions and affect the bottom line Discover how user experiences provide opportunities to organizations of all shapes and sizes and learn how to create remarkable and shareable experiences.

30 review for X: The Experience When Business Meets Design

  1. 4 out of 5

    Hana Kazazovic

    Objavila sam video osvrt na ovu knjigu ovdje https://www.youtube.com/watch?v=Qa277... Objavila sam video osvrt na ovu knjigu ovdje https://www.youtube.com/watch?v=Qa277...

  2. 5 out of 5

    SJ Loria

    Neat presentation. Lacks substance and consistency. Despite thinking user experience is one of the most important concepts in business, I didn’t really enjoy this book too much. First off, it’s more of a magazine article than a book. Neat graphics, inch deep on everything. Maybe I should have known that going into the experience. In terms of substance, there are some issues. For one, there are about 1,000 different frameworks for user-experience presented. It’s scatter brained. He brushes over the Neat presentation. Lacks substance and consistency. Despite thinking user experience is one of the most important concepts in business, I didn’t really enjoy this book too much. First off, it’s more of a magazine article than a book. Neat graphics, inch deep on everything. Maybe I should have known that going into the experience. In terms of substance, there are some issues. For one, there are about 1,000 different frameworks for user-experience presented. It’s scatter brained. He brushes over the why without even bothering to clearly define the what / how. Sure, start with why, but also establish the why and the how. Second, the author rests on the assumption that it’s best to “delight” a customer. CEB research (disclaimer – I work for CEB / Gartner) actually says that’s not the most cost-effective approach. It’s more important to cut out anything that dissatisfies a user rather than build features that delight. https://www.goodreads.com/book/show/1.... I know there’s tons of research behind that claim, this author isn’t too into establishing the credibility of his sources. Chapters are introduced with the same lofty quotes you’ve seen a million times before (Steve Jobs, Walt Disney, David Foster Wallace) that magically connect to the paragraph of text and the 13 pie charts that follow before it’s onto the next quickly introduced idea. I wasn’t too impressed but also don’t think it’s supposed to be a read from point a to point b sort of text.

  3. 4 out of 5

    HUYNH HOANG

    It's a flashy and stylish, more about packaging than content, however I simply love this book: it starts with an overview of what is the "X" in authors mind (the intersection between design and business) and makes a flyby on different cases and tools. Sometimes the author drills down on specific argument, without really exploring it, but it's a wise choice: today design and business are, in fact, in huge overlapping and after some years the content of this book are nevertheless still good and fr It's a flashy and stylish, more about packaging than content, however I simply love this book: it starts with an overview of what is the "X" in authors mind (the intersection between design and business) and makes a flyby on different cases and tools. Sometimes the author drills down on specific argument, without really exploring it, but it's a wise choice: today design and business are, in fact, in huge overlapping and after some years the content of this book are nevertheless still good and fresh if you need a valid source for teaching or workshopping with your client.

  4. 5 out of 5

    Kelvin Koh

    Comfortable read one in sitting. X is a good primer with substantial introduction to the importance of creating awesome experiences for customers. Some good introduction to the tools for mapping and creating experiences too.

  5. 4 out of 5

    Carla

    I mainly picked this book because I needed an X title for #2021AToZReadingChallenge and my library had an audiobook of this. It seems like a pretty basic read on the concept of audience-centered design for business. I don't feel like I had any major takeaways from this, but I also studied similar concepts for my M.S.. The book felt very well organized and explained things really well, so it'd be a great introduction to this concept. 📚 The gist 📚: An introduction to the concept of creating busines I mainly picked this book because I needed an X title for #2021AToZReadingChallenge and my library had an audiobook of this. It seems like a pretty basic read on the concept of audience-centered design for business. I don't feel like I had any major takeaways from this, but I also studied similar concepts for my M.S.. The book felt very well organized and explained things really well, so it'd be a great introduction to this concept. 📚 The gist 📚: An introduction to the concept of creating business strategy using a user-centered design approach. 📒Representation📒 none discussed 💕 For readers looking for 💕: an introduction to user-centered design for improving business strategy, a well organized explanatory work of nonfiction.

  6. 5 out of 5

    Harald Felgner

    First and foremost, X is an extraordinary X... make sure to go for the old-school hardcover. Although I've to admit I haven't compared with the digital edition. Secondly, X is an excellent collection/ combination of different frameworks that came into being in #Marketing on one side and #UCD or #UX on the other. I like the book... I would like it even more though when Brian Solis would stick to more consistency in naming of framework phases and areas. Each and every model/ visualization comes up First and foremost, X is an extraordinary X... make sure to go for the old-school hardcover. Although I've to admit I haven't compared with the digital edition. Secondly, X is an excellent collection/ combination of different frameworks that came into being in #Marketing on one side and #UCD or #UX on the other. I like the book... I would like it even more though when Brian Solis would stick to more consistency in naming of framework phases and areas. Each and every model/ visualization comes up with a similar but slightly different naming concept than the one before. 4 out of 5 stars.

  7. 4 out of 5

    Stephenie Rodriguez

    Brian Solis again delivers a powerful message for business owners, leaders, marketers and product developers in an easy to read and straightforward manner. He cuts through the jargon and puts light on the future of business and how experiences become the commodity in the future. He articulates the paradigm shift that is forcing innovation at a record pace in a thought provoking manner. His UX, the way that the book is laid out and reads, demonstrates that he not only can write about it, but lead Brian Solis again delivers a powerful message for business owners, leaders, marketers and product developers in an easy to read and straightforward manner. He cuts through the jargon and puts light on the future of business and how experiences become the commodity in the future. He articulates the paradigm shift that is forcing innovation at a record pace in a thought provoking manner. His UX, the way that the book is laid out and reads, demonstrates that he not only can write about it, but leads by example.

  8. 5 out of 5

    Andrew Spencer

    If you're in the field of building experiences, this is an essential book to own. It's got an excellent combination of theory and practical stuff. I'm reading it for a third time now, as I dissect and digest it all. It will form a foundation for how you think about brand, marketing and customer experience and inspire you to revisit all of your assumptions about business. If you're in the field of building experiences, this is an essential book to own. It's got an excellent combination of theory and practical stuff. I'm reading it for a third time now, as I dissect and digest it all. It will form a foundation for how you think about brand, marketing and customer experience and inspire you to revisit all of your assumptions about business.

  9. 5 out of 5

    Dumky De wilde

    Nice read, but not as new and fresh as I expected from other reviews and interviews with Solis. Excellent read if you're new to the combination of user experience and marketing, otherwise it serves as a nice inspiration. Nice read, but not as new and fresh as I expected from other reviews and interviews with Solis. Excellent read if you're new to the combination of user experience and marketing, otherwise it serves as a nice inspiration.

  10. 4 out of 5

    Arganka Yahya

    Almost completely forgot to read this book due to high workload. Started to read two weeks ago, and the content mesmerized me. Interesting book.

  11. 5 out of 5

    Marcus Österberg

    Härlig layout och bra innehåll. Mycket brett perspektiv på användarens/kundens upplevelser, gott om nyttiga exempel av teknikanvändning och en del konkreta sätt att angripa utmaningen.

  12. 4 out of 5

    Richard

    excellent book

  13. 4 out of 5

    Kanika Sharma

  14. 4 out of 5

    Patxi

  15. 4 out of 5

    Florian

  16. 4 out of 5

    Kelly

  17. 4 out of 5

    Ervin G. Pegues

  18. 4 out of 5

    Szymon Raczkowiak

  19. 5 out of 5

    Kirk Lobo

  20. 5 out of 5

    Kristie Eshelman

  21. 4 out of 5

    minhmee

  22. 5 out of 5

    MaryKaye O'Brien

  23. 4 out of 5

    Emma Peterson

  24. 4 out of 5

    Emma

  25. 5 out of 5

    Alwin Put

  26. 4 out of 5

    Karthik Shankar

  27. 5 out of 5

    Leo Bottary

  28. 4 out of 5

    Adam Moussa

  29. 5 out of 5

    António Medeiros Correia

  30. 4 out of 5

    Suvi

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