Journalist Owen Linzmayer explores Apple's tumultuous history, from its legendary founding, through a series of disastrous executive decisions, to its recent return to profitability. Backed by exhaustive research, the book debunks many of the myths and half-truths surrounding Apple, the Macintosh, and its creators. Linzmayer looks into secret archives, interviews key playe Journalist Owen Linzmayer explores Apple's tumultuous history, from its legendary founding, through a series of disastrous executive decisions, to its recent return to profitability. Backed by exhaustive research, the book debunks many of the myths and half-truths surrounding Apple, the Macintosh, and its creators. Linzmayer looks into secret archives, interviews key players, and tells the real stories behind the hype.
Apple Confidential: The Real Story of Apple Computer, Inc.
Journalist Owen Linzmayer explores Apple's tumultuous history, from its legendary founding, through a series of disastrous executive decisions, to its recent return to profitability. Backed by exhaustive research, the book debunks many of the myths and half-truths surrounding Apple, the Macintosh, and its creators. Linzmayer looks into secret archives, interviews key playe Journalist Owen Linzmayer explores Apple's tumultuous history, from its legendary founding, through a series of disastrous executive decisions, to its recent return to profitability. Backed by exhaustive research, the book debunks many of the myths and half-truths surrounding Apple, the Macintosh, and its creators. Linzmayer looks into secret archives, interviews key players, and tells the real stories behind the hype.
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librarian4Him02 –
This book looks at the formation of Apple from its firs days in a garage through its turbulent first decades. Why I picked it up: I'm home from work for the foreseeable future and thought I should learn a little bit more about the history of this company. Why I kept reading: For the educational value. In the end: I came away having learned some new things. Some things I already knew or remembered from personal experience owning Apple computers, so it was a nice trip down memory lane. This book looks at the formation of Apple from its firs days in a garage through its turbulent first decades. Why I picked it up: I'm home from work for the foreseeable future and thought I should learn a little bit more about the history of this company. Why I kept reading: For the educational value. In the end: I came away having learned some new things. Some things I already knew or remembered from personal experience owning Apple computers, so it was a nice trip down memory lane.
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