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Apple Confidential: The Real Story of Apple Computer, Inc.

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Journalist Owen Linzmayer explores Apple's tumultuous history, from its legendary founding, through a series of disastrous executive decisions, to its recent return to profitability. Backed by exhaustive research, the book debunks many of the myths and half-truths surrounding Apple, the Macintosh, and its creators. Linzmayer looks into secret archives, interviews key playe Journalist Owen Linzmayer explores Apple's tumultuous history, from its legendary founding, through a series of disastrous executive decisions, to its recent return to profitability. Backed by exhaustive research, the book debunks many of the myths and half-truths surrounding Apple, the Macintosh, and its creators. Linzmayer looks into secret archives, interviews key players, and tells the real stories behind the hype.


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Journalist Owen Linzmayer explores Apple's tumultuous history, from its legendary founding, through a series of disastrous executive decisions, to its recent return to profitability. Backed by exhaustive research, the book debunks many of the myths and half-truths surrounding Apple, the Macintosh, and its creators. Linzmayer looks into secret archives, interviews key playe Journalist Owen Linzmayer explores Apple's tumultuous history, from its legendary founding, through a series of disastrous executive decisions, to its recent return to profitability. Backed by exhaustive research, the book debunks many of the myths and half-truths surrounding Apple, the Macintosh, and its creators. Linzmayer looks into secret archives, interviews key players, and tells the real stories behind the hype.

30 review for Apple Confidential: The Real Story of Apple Computer, Inc.

  1. 5 out of 5

    librarian4Him02

    This book looks at the formation of Apple from its firs days in a garage through its turbulent first decades. Why I picked it up: I'm home from work for the foreseeable future and thought I should learn a little bit more about the history of this company. Why I kept reading: For the educational value. In the end: I came away having learned some new things. Some things I already knew or remembered from personal experience owning Apple computers, so it was a nice trip down memory lane. This book looks at the formation of Apple from its firs days in a garage through its turbulent first decades. Why I picked it up: I'm home from work for the foreseeable future and thought I should learn a little bit more about the history of this company. Why I kept reading: For the educational value. In the end: I came away having learned some new things. Some things I already knew or remembered from personal experience owning Apple computers, so it was a nice trip down memory lane.

  2. 5 out of 5

    Ezra

  3. 4 out of 5

    Emmy Doge

  4. 4 out of 5

    Chase Clark

  5. 4 out of 5

    Wes Priest

  6. 4 out of 5

    BookishLinda (Lateniteknitter)

  7. 5 out of 5

    Jorge Blasio

  8. 4 out of 5

    Dennis

  9. 4 out of 5

    Jamie Curmi

  10. 4 out of 5

    Martini

  11. 5 out of 5

    Rainer Joswig

  12. 5 out of 5

    Achim

  13. 5 out of 5

    Greg

  14. 5 out of 5

    Alexander Magee

  15. 5 out of 5

    Tom Killalea

  16. 4 out of 5

    Paul Hayes

  17. 4 out of 5

    Mark DeHate

  18. 4 out of 5

    Rodrigo Monteiro

  19. 4 out of 5

    Steven Cassidy

  20. 4 out of 5

    Joseph Sunde

  21. 5 out of 5

    John

  22. 4 out of 5

    Brian Perry

  23. 4 out of 5

    Ryan Rafferty

  24. 5 out of 5

    Ryan Faas

  25. 4 out of 5

    Henry Lowood

  26. 5 out of 5

    Louise Dawson

  27. 5 out of 5

    Nick Persinger

  28. 5 out of 5

    Waleed Hesham

  29. 5 out of 5

    Mohamed Zahran

  30. 5 out of 5

    John The Bastard

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