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Homemade for Sale: How to Set Up and Market a Food Business from Your Home Kitchen

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From farm-to-fork and "Buy Local" to slow food and hand-made artisan breads, more people than ever are demanding real food made with real ingredients by real people. Widely known as "cottage food legislation," over forty-two states and many Canadian provinces have enacted recent legislation that encourages home cooks to create and sell a variety of "non-hazardous" food ite From farm-to-fork and "Buy Local" to slow food and hand-made artisan breads, more people than ever are demanding real food made with real ingredients by real people. Widely known as "cottage food legislation," over forty-two states and many Canadian provinces have enacted recent legislation that encourages home cooks to create and sell a variety of "non-hazardous" food items, often defined as those that are high-acid, like pickles, or low moisture, like breads or cookies. Finally, "homemade" and "fresh from the oven" on the package can mean exactly what it says. Homemade for Sale is the first authoritative guide to conceiving and launching your own home-based food start-up. Packed with profiles of successful cottage food entrepreneurs, this comprehensive and accessible resource covers everything you need to get cooking for your customers, creating items that by their very nature are specialized and unique. Topics covered include: Product development and testing Marketing and developing your niche Structuring your business and planning for the future Managing liability, risk, and government regulations You can join a growing movement of entrepreneurs starting small food businesses from their home. No capital needed, just good recipes, enthusiasm, and commitment, plus enough know-how to turn fresh ingredients into sought-after treats for your local community. Everything required is probably already in your home kitchen. Best of all, you can start tomorrow! Lisa Kivirist and John D. Ivanko are co-authors of Farmstead Chef, ECOpreneuring, and Rural Renaissance, and are innkeepers of the award-winning Inn Serendipity Bed & Breakfast (innserendipity.com).


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From farm-to-fork and "Buy Local" to slow food and hand-made artisan breads, more people than ever are demanding real food made with real ingredients by real people. Widely known as "cottage food legislation," over forty-two states and many Canadian provinces have enacted recent legislation that encourages home cooks to create and sell a variety of "non-hazardous" food ite From farm-to-fork and "Buy Local" to slow food and hand-made artisan breads, more people than ever are demanding real food made with real ingredients by real people. Widely known as "cottage food legislation," over forty-two states and many Canadian provinces have enacted recent legislation that encourages home cooks to create and sell a variety of "non-hazardous" food items, often defined as those that are high-acid, like pickles, or low moisture, like breads or cookies. Finally, "homemade" and "fresh from the oven" on the package can mean exactly what it says. Homemade for Sale is the first authoritative guide to conceiving and launching your own home-based food start-up. Packed with profiles of successful cottage food entrepreneurs, this comprehensive and accessible resource covers everything you need to get cooking for your customers, creating items that by their very nature are specialized and unique. Topics covered include: Product development and testing Marketing and developing your niche Structuring your business and planning for the future Managing liability, risk, and government regulations You can join a growing movement of entrepreneurs starting small food businesses from their home. No capital needed, just good recipes, enthusiasm, and commitment, plus enough know-how to turn fresh ingredients into sought-after treats for your local community. Everything required is probably already in your home kitchen. Best of all, you can start tomorrow! Lisa Kivirist and John D. Ivanko are co-authors of Farmstead Chef, ECOpreneuring, and Rural Renaissance, and are innkeepers of the award-winning Inn Serendipity Bed & Breakfast (innserendipity.com).

30 review for Homemade for Sale: How to Set Up and Market a Food Business from Your Home Kitchen

  1. 4 out of 5

    Kaitlin

    I found this book really helpful. It's specific and thorough while still being accessible to people know next to nothing about business (me). I found this book really helpful. It's specific and thorough while still being accessible to people know next to nothing about business (me).

  2. 5 out of 5

    Story Circle Book Reviews

    Homemade for Sale: How to Set Up and Market a Food Business from your Home Kitchen, by Lisa Kivirist and John D. Ivanko, appeared at just the right time in the growth of our homestead here in the Ozarks. We have dairy goats, chickens, ducks and bees. Our gardens are full of vegetables and herbs, and we have several fruit trees and bushes as well. Much of what we produce goes to feed our family of nine, and we give away some of the surplus, but we hope to find as many income avenues as possible u Homemade for Sale: How to Set Up and Market a Food Business from your Home Kitchen, by Lisa Kivirist and John D. Ivanko, appeared at just the right time in the growth of our homestead here in the Ozarks. We have dairy goats, chickens, ducks and bees. Our gardens are full of vegetables and herbs, and we have several fruit trees and bushes as well. Much of what we produce goes to feed our family of nine, and we give away some of the surplus, but we hope to find as many income avenues as possible using our resources. Homemade for Sale has become an essential part of our toolbox for making this a reality. Several things make this book stand out as an excellent resource for those wanting to start a small food business from their homes. While much of the advice is general and can apply to anyone wanting to start a home business, Kivirist and Ivanko focus on the cottage food industry, which allows their material to be much more specific and comprehensive. The book is very well organized and easy to use and reference after one has read it. It covers the technical aspects of setting up your business (financially and practically) as well as the basics of marketing your homemade food items. The chapters are arranged step by step, and the information is presented clearly and in an interesting fashion. The authors share not only their own stories but the stories of other entrepreneurs who are making their home businesses work, and work well. I enjoyed reading how others got started. Each person featured also gave words of advice from their own experiences, adding to the appeal of the book. Kivirist and Ivanko have not just pushed the book out there to float along on its own. Instead, they have created a very useful companion website that gives more information, as well as providing tips on marketing, taking great photos, navigating your state's cottage food laws. A page of useful links is also available to keep you going even after you've finished the book. I read this book with a highlighter in my hand, and every page has more than one passage marked in blue. The margins are full of notes I made, with some spillover into a small notebook. Since finishing Homemade for Sale last week, I have referred to it on more than one occasion. It is clearly taking a place of honor on my shelf of valuable homestead resources. by Khadijah A. for Story Circle Book Reviews reviewing books by, for, and about women

  3. 5 out of 5

    Rand

    Not the best presentation of information in terms of page&chapter design but still a valuable resource for those interested in attempting to turn a knack in the kitchen into real world dollars. Granted, most of the information contained in this book is readily available online somewhere already—and much of it falls within the realm of what should be regarded as plain "common sense" . The major pitfall of this book as a reference is that the area it covers varies so widely with each municipality—a Not the best presentation of information in terms of page&chapter design but still a valuable resource for those interested in attempting to turn a knack in the kitchen into real world dollars. Granted, most of the information contained in this book is readily available online somewhere already—and much of it falls within the realm of what should be regarded as plain "common sense" . The major pitfall of this book as a reference is that the area it covers varies so widely with each municipality—and the laws are in constant state of flux, as more and more homemakers are attempting to supplement their family's income and more and more US consumers are thinking that they are rebelling against Big Business by paying a small premium for locally produced goods—that the authors are unable to provide a fully comprehensive approach to the issues at hand. But, if one is truly clueless and does not know how to navigate the internet, this book is a decent walkthrough for finding the salient information. Just not all of the information itself. Which was somewhat of a disappointment, given that this book was published by a small publisher devoted to social reform. My uncorrected proof of this book was furnished by the publisher as part of the First Reads program.

  4. 4 out of 5

    Shannon Hayes

    Many a farmer and radical homemaker have wondered about the possibility of using the home kitchen as a tool for improving their bottom line. Bob and I walked this path ourselves, and as we sought to “do things right,” we found a plethora of poorly organized information on how to establish a legal, profitable, and successful home business. I was delighted to learn someone has finally taken the time to sort the hay from the chaff and organize everything a new entrepreneur needs to know in one plac Many a farmer and radical homemaker have wondered about the possibility of using the home kitchen as a tool for improving their bottom line. Bob and I walked this path ourselves, and as we sought to “do things right,” we found a plethora of poorly organized information on how to establish a legal, profitable, and successful home business. I was delighted to learn someone has finally taken the time to sort the hay from the chaff and organize everything a new entrepreneur needs to know in one place, de-mystifying the process. Kivirist and Ivanko recognize the economic power of small farmers and radical homemakers’ paths in building life-serving economies that allow men and women to honor the needs of their family, the planet and their household finances. With information on legalities, technicalities, and marketing, along with inspirational profiles about those who’ve already met with great success, Homemade for Sale fits these needs perfectly, and will be a welcome addition to any farmer or radical homemaker’s toolbox.

  5. 5 out of 5

    Terri

    This was a good book with many case studies and links to resources. It was a bit basic at times (for me/my level of knowledge) and I found myself skimming in places, but if you don't know a lot about starting a business or basic business terms (like wholesale versus retail) then this will be a five-star resource for you. If you have some basic business knowledge (know how to track business expenses, cash flow, handle point of sale transactions, how to write a business plan, basic marketing techn This was a good book with many case studies and links to resources. It was a bit basic at times (for me/my level of knowledge) and I found myself skimming in places, but if you don't know a lot about starting a business or basic business terms (like wholesale versus retail) then this will be a five-star resource for you. If you have some basic business knowledge (know how to track business expenses, cash flow, handle point of sale transactions, how to write a business plan, basic marketing techniques, etc.) then about a third of this book will be too basic for you. However, the first third, which is an in-depth analysis of what is and is not allowed under most states' home-based food business laws is worth the price of the book alone and I still highly recommend it for anyone thinking of getting into this arena.

  6. 5 out of 5

    Shelly Ash

    Homemade For Sale is a very informative book, letting a novice understand exactly what's involved in running your own food business from home. There are laws and restrictions you must know about concerning your own particular state. It's not as easy as the average person may think. I know there is a whole lot more involved than I ever thought about. I feel very lucky I've had the opportunity to read Homemade For Sale and I thank the authors for giving us all the insight into the food business li Homemade For Sale is a very informative book, letting a novice understand exactly what's involved in running your own food business from home. There are laws and restrictions you must know about concerning your own particular state. It's not as easy as the average person may think. I know there is a whole lot more involved than I ever thought about. I feel very lucky I've had the opportunity to read Homemade For Sale and I thank the authors for giving us all the insight into the food business life. I feel they've done a tremendous job in guiding me through the details and the book is very well put together. The authors give you information concerning business expenses, licenses, expansion and more information than you can imagine. I highly recommend it to anyone even contemplating getting into the food from home business. 5 Stars!

  7. 5 out of 5

    Grace Dadoyan

    This is a comprehensive book that addresses every aspect of starting a home-based food business. There are resources listed and profiles of successful home-based businesses. Whether you are thinking about starting or have already started and want to make sure you've taken everything into account, there will be something in this book for you. This is a comprehensive book that addresses every aspect of starting a home-based food business. There are resources listed and profiles of successful home-based businesses. Whether you are thinking about starting or have already started and want to make sure you've taken everything into account, there will be something in this book for you.

  8. 5 out of 5

    Sweetpea

    I received a free copy of this book from the GoodReads FirstReads Giveaways in exchange for an honest review. With thorough and useful information, Homemade For Sale is a valuable resource for anyone getting started in the food business.

  9. 5 out of 5

    Jenny Dauksa Schaber

    VERY informative. There are so many things that I never really even thought about. If starting a business from your kitchen is something that interests you, pick up this book. It's quite resourceful! VERY informative. There are so many things that I never really even thought about. If starting a business from your kitchen is something that interests you, pick up this book. It's quite resourceful!

  10. 5 out of 5

    Tarah Sipes

    This book was a good walk-through for those interested in selling. For me it generated a lot of notes and additional ideas to pursue/information to look up.

  11. 4 out of 5

    Heidi Benson

  12. 5 out of 5

    Denise

  13. 4 out of 5

    Kathely

  14. 4 out of 5

    Jan Morse

  15. 4 out of 5

    Geneva Wilson

  16. 5 out of 5

    Stacy Marcucci

  17. 5 out of 5

    Linda Supe Supe

  18. 5 out of 5

    Medina

  19. 4 out of 5

    Enrique

  20. 4 out of 5

    Yazmín

  21. 4 out of 5

    patty Pieper

  22. 5 out of 5

    Cg

  23. 5 out of 5

    Heather

  24. 5 out of 5

    Susan

  25. 4 out of 5

    Apuca

  26. 5 out of 5

    Michelle

  27. 4 out of 5

    Emily

  28. 4 out of 5

    Pat Mckay

  29. 5 out of 5

    Colette

  30. 4 out of 5

    Apuca

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