Hot Best Seller

The Race for Perfect: Inside the Quest to Design the Ultimate Portable Computer

Availability: Ready to download

Personal computing has reshaped economies and industries, and is transforming how we express ourselves and relate to one another. The most personal of personal computers are the portables. We carry these gadgets with us wherever we go, whether they're laptops, smartphones, or the coolest new Web-surfing devices. The Race for Perfect tells the story of two generations of en Personal computing has reshaped economies and industries, and is transforming how we express ourselves and relate to one another. The most personal of personal computers are the portables. We carry these gadgets with us wherever we go, whether they're laptops, smartphones, or the coolest new Web-surfing devices. The Race for Perfect tells the story of two generations of entrepreneurs, designers, and engineers as they have struggled to make ever-better portables. Steve Hamm takes the reader into a world where inspiration, design, engineering, and marketing come together to produce wave upon wave of the innovative products that we love to talk about and use. From the earliest days of portable computing, 40 years ago, entrepreneurs and designers have pushed forward relentlessly in a quest to create the perfect device. Their efforts have produced a few fabulous successes and many failures. But they never give up. They're driven by the basic rule of the tech industry: innovate or die. In addition to a fascinating read, The Race for Perfect offers valuable lessons for business people in any industry, revealing how they must INNOVATE constantly to differentiate their products CREATE design principles that are timeless INTEGRATE design and engineering so products are both useful and fun to use IMPROVE quality and convenience without compromise TAP social networks to turn customers into fans At the center of this tale is the story of a single product, Lenovo's ThinkPad X300 laptop. Lenovo, the first Chinese company to seek to establish a global consumer brand, bought IBM's PC division in 2005 primarily to get the company's storied ThinkPad laptops. The X300 was conceived as a "halo" product that would draw customers to Lenovo's entire line. Woven through The Race for Perfect is a case study of how this ambitious company, with teams in Japan, the United States, and China, marshaled its resources to pursue laptop perfection. As X300 came close to the finish line, it collided head-on with Apple's super-slim MacBook Air---with surprising results.


Compare

Personal computing has reshaped economies and industries, and is transforming how we express ourselves and relate to one another. The most personal of personal computers are the portables. We carry these gadgets with us wherever we go, whether they're laptops, smartphones, or the coolest new Web-surfing devices. The Race for Perfect tells the story of two generations of en Personal computing has reshaped economies and industries, and is transforming how we express ourselves and relate to one another. The most personal of personal computers are the portables. We carry these gadgets with us wherever we go, whether they're laptops, smartphones, or the coolest new Web-surfing devices. The Race for Perfect tells the story of two generations of entrepreneurs, designers, and engineers as they have struggled to make ever-better portables. Steve Hamm takes the reader into a world where inspiration, design, engineering, and marketing come together to produce wave upon wave of the innovative products that we love to talk about and use. From the earliest days of portable computing, 40 years ago, entrepreneurs and designers have pushed forward relentlessly in a quest to create the perfect device. Their efforts have produced a few fabulous successes and many failures. But they never give up. They're driven by the basic rule of the tech industry: innovate or die. In addition to a fascinating read, The Race for Perfect offers valuable lessons for business people in any industry, revealing how they must INNOVATE constantly to differentiate their products CREATE design principles that are timeless INTEGRATE design and engineering so products are both useful and fun to use IMPROVE quality and convenience without compromise TAP social networks to turn customers into fans At the center of this tale is the story of a single product, Lenovo's ThinkPad X300 laptop. Lenovo, the first Chinese company to seek to establish a global consumer brand, bought IBM's PC division in 2005 primarily to get the company's storied ThinkPad laptops. The X300 was conceived as a "halo" product that would draw customers to Lenovo's entire line. Woven through The Race for Perfect is a case study of how this ambitious company, with teams in Japan, the United States, and China, marshaled its resources to pursue laptop perfection. As X300 came close to the finish line, it collided head-on with Apple's super-slim MacBook Air---with surprising results.

35 review for The Race for Perfect: Inside the Quest to Design the Ultimate Portable Computer

  1. 5 out of 5

    DWN

    A good insight into the venerable Thinkpad design team and the process workflow of creating a new product in the high tech world.

  2. 4 out of 5

    Jgadiki

  3. 5 out of 5

    Craig

  4. 4 out of 5

    Bowei Zhang

  5. 4 out of 5

    Edward Betts

  6. 4 out of 5

    David Zaragoza

  7. 4 out of 5

    Hubert Gagnon-lamonde

  8. 4 out of 5

    David Zaragoza

  9. 4 out of 5

    Blake Helms

  10. 5 out of 5

    Brian

  11. 5 out of 5

    Peter Tripp

  12. 5 out of 5

    Kevin Furr

  13. 4 out of 5

    Stanley

  14. 5 out of 5

    Richard Mansfield

  15. 5 out of 5

    John

  16. 4 out of 5

    Steve Hamm

  17. 5 out of 5

    Geoff

  18. 4 out of 5

    Steve

  19. 5 out of 5

    Toussaint

  20. 4 out of 5

    Steve Crooks

  21. 4 out of 5

    Augusto Pinaud

  22. 5 out of 5

    Josh Yeager

  23. 5 out of 5

    Glen

  24. 5 out of 5

    Marcelo Galdieri

  25. 4 out of 5

    Waleed Hanafi

  26. 4 out of 5

    Erin Cody

  27. 4 out of 5

    Kevin Arthur

  28. 4 out of 5

    David

  29. 5 out of 5

    Beck

  30. 4 out of 5

    Paul Anderson

  31. 4 out of 5

    _sheree

  32. 4 out of 5

    Ali

  33. 4 out of 5

    George

  34. 5 out of 5

    Brad Lockey

  35. 5 out of 5

    Kyle

Add a review

Your email address will not be published. Required fields are marked *

Loading...