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The Social Media Bible: Tactics, Tools, and Strategies for Business Success

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The Ultimate Guide To Social Media Marketing The Social Media Bible will show you how to build or transform your business into a social media--enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business. Using the systematic approach presented in this comprehensive guide, you'll The Ultimate Guide To Social Media Marketing The Social Media Bible will show you how to build or transform your business into a social media--enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business. Using the systematic approach presented in this comprehensive guide, you'll learn how to: Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment Determine which social media tactics you should be using with your customers and employees Evaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystem Make social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others a part of your business strategy Do a social media analysis inside your company to improve internal operations and outside your company to create and monetize relationships with customers and prospects Implement social media micro- and macrostrategies to give your business the competitive edge it needs to survive and thrive Virtually every business can use social media to increase sales and profits, and The Social Media Bible will show you how. Part One introduces you to social media, and gives you a helpful framework, and presents practical and tactical tips for using some of these tools. Part Two introduces you to over 100 social media tools and applications in fifteen different categories, giving you a quick rundown of the features and functions of the tools that should become part of your social media strategy. Part Three offers mini exercises and assessments to help you conduct a social media audit of your company, your competition, and your customers, so you can craft the perfect strategy for your business. If you want to grow your business, you have to stay connected to your stakeholders- whether you're a big corporation, a small business, or even a nonprofit. The Social Media Bible will show you how to harness the collective wisdom and viral value of your stakeholders and stay ahead of your competition. www.TheSocialMediaBible.com


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The Ultimate Guide To Social Media Marketing The Social Media Bible will show you how to build or transform your business into a social media--enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business. Using the systematic approach presented in this comprehensive guide, you'll The Ultimate Guide To Social Media Marketing The Social Media Bible will show you how to build or transform your business into a social media--enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business. Using the systematic approach presented in this comprehensive guide, you'll learn how to: Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment Determine which social media tactics you should be using with your customers and employees Evaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystem Make social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others a part of your business strategy Do a social media analysis inside your company to improve internal operations and outside your company to create and monetize relationships with customers and prospects Implement social media micro- and macrostrategies to give your business the competitive edge it needs to survive and thrive Virtually every business can use social media to increase sales and profits, and The Social Media Bible will show you how. Part One introduces you to social media, and gives you a helpful framework, and presents practical and tactical tips for using some of these tools. Part Two introduces you to over 100 social media tools and applications in fifteen different categories, giving you a quick rundown of the features and functions of the tools that should become part of your social media strategy. Part Three offers mini exercises and assessments to help you conduct a social media audit of your company, your competition, and your customers, so you can craft the perfect strategy for your business. If you want to grow your business, you have to stay connected to your stakeholders- whether you're a big corporation, a small business, or even a nonprofit. The Social Media Bible will show you how to harness the collective wisdom and viral value of your stakeholders and stay ahead of your competition. www.TheSocialMediaBible.com

30 review for The Social Media Bible: Tactics, Tools, and Strategies for Business Success

  1. 4 out of 5

    Blog on Books

    Want to develop a social networking strategy but need the tools to accomplish the job? Sure you have a Facebook page and maybe even a Twitter handle, but where do you go from there? Well Lon Safko and David Brake (with the help of numerous, well known and not so well known social media players) have devised an ‘everything you need to know about social media in a box’ book. Unlike a lot of the new social media books out there, the SM Bible is the best completist’s volume that not only explains con Want to develop a social networking strategy but need the tools to accomplish the job? Sure you have a Facebook page and maybe even a Twitter handle, but where do you go from there? Well Lon Safko and David Brake (with the help of numerous, well known and not so well known social media players) have devised an ‘everything you need to know about social media in a box’ book. Unlike a lot of the new social media books out there, the SM Bible is the best completist’s volume that not only explains contemporary social media strategies, but also covers a lot of ground as to the nature and origins of various social media platforms thus giving the reader more of an in-depth slant as to which methods are best for what purposes. The authors divide their book into a number of main categories including the usual areas of blogging, wikis, SEO, SEM, RSS, Livecasting, etc. What makes their book a useful reference is two-fold; a) they feature interviews with true experts in the field who actually know how to utilize the specific tool and best practices around said tools, and b) they have a checklist of each product as to how to determine if this is the most useful to achieving your goals based on your type of business, the type of interaction required, etc. Experts from everything from Twitter founder Biz Stone to Mashable’s Pete Cashmore to a whole host of other social web influencers are featured in each appropriate chapter. If you are looking to expand your social media presence, the Social Media Bible is a fair and even handed and comprehensive look at the platforms and tools currently deployed in the market in service of the online social need. Like many books on this ever-changing topic, the authors provide an up-to-date website for staying abreast of the changes and additions to the basics described in this book. At 818 pages, this ‘bible’ is a fairly essential reference guide for nearly any meaningful pursuit of the social media agenda. A recommended reference for the modern age.

  2. 4 out of 5

    Gabriela

    Great insights into using social media for marketing and customer engagement The Social Media Bible by Lon Safko and David Brake is a well-researched handbook on social media and how businesses can use this form of media to engage with customers, find prospects, connect with employees and market their products. Through a step by step approach, the book takes you through the tools and strategies that can be applied to secure social media success in business. First, this comprehensive book manages t Great insights into using social media for marketing and customer engagement The Social Media Bible by Lon Safko and David Brake is a well-researched handbook on social media and how businesses can use this form of media to engage with customers, find prospects, connect with employees and market their products. Through a step by step approach, the book takes you through the tools and strategies that can be applied to secure social media success in business. First, this comprehensive book manages to open you up to the world of social media, especially if you are just getting started. I am impressed by the fact that the book lists very useful tools that anyone new to social media can use effectively in their business. The book is clearly divided into three sections including the basics, the tools, and the strategy and each of the sections offer great insights into using social media for marketing and customer engagement. Even if you have already used social media in your business, there is something new to learn here.

  3. 4 out of 5

    Muyfifi

    This book is a required text for one of my courses. If you are not at all tech savvy or have never used a computer before, this text might be useful, but for my 400 level course this ranks as an inappropriate text because it attempts to provide a very broad overview of the most basic starting information for a wide array of social media. That's not really the author's fault of course, and it's not actually the reason for my 1 star rating. I rated the book as 1 star for the author's poor utilizat This book is a required text for one of my courses. If you are not at all tech savvy or have never used a computer before, this text might be useful, but for my 400 level course this ranks as an inappropriate text because it attempts to provide a very broad overview of the most basic starting information for a wide array of social media. That's not really the author's fault of course, and it's not actually the reason for my 1 star rating. I rated the book as 1 star for the author's poor utilization of his own suggestions for his book companion site. This is actually considered a Wiley higher ed text book, and my interactions with the text's constant references to the author companion site generated numerous contacts with Wiley Technical Support attempting to unravel the problems with the content (both online and print) for this text. At the end of the day, the only thing Wiley support could tell me was this: "we will try to contact the author to try to resolve discrepancies between the book and the author companion site". The text has a fair amount of "churn" where content is covered, and then covered, and then covered yet again OR where readers are directed to a companion site to review content that can't be accessed. For example, chapter 9 covers podcasts, and then chapter 10 again hashes out podcasts with the chapter heading "Got Audio?" The same thing was done for Vlogs and "Got Video?". The in-chapter international vignettes often had no relationship to the chapter they were in. Rather than including an international vignette in each chapter, I think it would have been far more useful to consolidate the vignettes into chapters where the content had some relevance. The chapter on SIMS probably had far more relevance to the text than the chapter on MMOs. The chapter on MMOs could have effectively been eliminated from the text since the author freely concedes that the only real income-generating activity associated with most MMORPGs is considered against the terms of service of most games. It should come as no surprise that Blizzard declined to participate in The Social Media Bible, sadly for me, I can't read their response because it's detailed at the author companion site (which I will get to soon enough; the suggestion to read Blizzard's response is on p. 381 of the book). After spending much of the MMO chapter detailing the ins and outs of Wow & EverQuest (including author explanations of tank, CC, etc.) for the games where a relevant discussion could have been created regarding in game ads, the author simply glossed over this topic with a couple of paragraphs at the end of the chapter! In numerous places in the text, the author repeatedly refers to free resources on his book companion website, along with QR codes (ostensibly only readable by mobile devices). The QR codes are ineffectual because the author's companion site is not compatible with mobile devices. The conspicuous placement of the QR codes leads readers to believe that mobile devices should work with the text. After several failed attempts at this, I contacted Wiley support only to be told that no, the author's companion site was not compatible with mobile devices and is meant to be used either with a desktop or laptop computer. When I indicated that QR codes implied mobile device compatibility and provided numerous page numbers with QR codes on them, Wiley support told me they would contact the author. (In fairness, the QR codes navigate to the companion site; however, they do not go to the resource referred to in the text. They go to a login page that users will not be able to login with a mobile device because it's not compatible.) For example, on page 212 the book says, "A great resource for creating and distributing podcasts is Podcasting for Dummies by Tee Morris, Evo Terra, Adn Dawn Miceli (see Figure 9.1). Go to [...] to download the Podcasting for Dummies primer e-book. It's free!" When you attempt to do this, you can never navigate to the intended resource. This happens over and over again (typically I was actually routed to a completely different book, after multiple redirects), which is frustrating. I usually don't spend much time worrying about companion materials, but when they are repeatedly suggested in a text, I tend to at least give it a diligent try--for my effort I received nothing. The primary purpose of the author's site is not to enable access to free companion materials, but to sell his other books and services. While I certainly understand the motivation, QR codes that lead to a login portal and NOT the item they are indicating in the text that they are supposed to lead you to (as well as the fact that I was told by Wiley technical support that the resources were not compatible with mobile devices) or suggestions to access materials that are inaccessible will make it near impossible to utilize these resources either for study or course assignments. For those who happen to stumble into this book who are not in a course, I suppose this will be even more confusing because suggestions to navigate to the author companion site are on nearly every page of the book (with every other page, or sometimes 2 page gaps for variation). In many places in the book, the author discusses the importance of having a site that routes folks to engaging or useful content for the end user, to encourage further interaction and perhaps generate revenue. In the chapter on building a site, Safko notes that getting people to stay at a site to click through is the primary goal, so ensuring usability, etc. is a high priority. However, the repeatedly mentioned author companion site does none of these things. Login leads you to the wrong book. Clicking on the free resources links forces you to subscribe to e-mails that don't contain the referenced free resources. In some cases, links are simply dead, or the path to try to navigate to resources is so convoluted it becomes impossible to complete the task suggested in the book. The QR codes, as mentioned previously, are not compatible with mobile device In short, I began to wonder why in the world these suggestions about how to succeed with social media were not being utilized at the author's companion site. While the testimonies are front and center at the companion site, and at least according to the author's speaking schedule, his speaking engagements are sold out, I found it interesting that as of today Safko has a mere 254 likes on Facebook. I live in a modest sized town, and we have food carts and individual pets with more likes. Mind you, Safko has actually done some amazing development work on his own creating some of the earliest operating systems to help the physically challenged navigate computers and control their environment (such as early voice recognition software, technology to turn lights on and off via voice, etc.). The man is clearly not an idiot. I think this was part of what I found so maddening, knowing that Safko is actually very smart and has been involved in tech a long time, but had intentionally created churn within his text and his site (which the text constantly advises we visit) in such a manner that he wasn't actually going to sell anything effectively. In any case, if you really need guidance with social media and have never used a computer before, I don't recommend this book--the constant references to the companion site will prove to be too taxing for a tech novice. For those with some tech savvy, I still don't recommend this book--the constant references to the companion site that does not live up to the author's recommendations about how to do social media marketing "right" will eventually become so glaringly inconsistent that you will wonder if anything Safko says should be taken to heart.

  4. 5 out of 5

    Dushan Hanuska

    It’s a good reference on the broad range of social media available today, being written in 2009 it feels outdated to some degree. Not much value for somebody who is already well versed in online media and interactions.

  5. 4 out of 5

    Vasiliki Xyfteri

    It was quite large, but was worth it!

  6. 5 out of 5

    Jerry Jares

    The best thing about this book is the fact that you are given a code and a website for future info. But a Bible it is not. It's not even the best resource for this type of information. The best thing about this book is the fact that you are given a code and a website for future info. But a Bible it is not. It's not even the best resource for this type of information.

  7. 4 out of 5

    Jose Arteaga

    Very disappointing book. If you are advance in social media, this is a waist of time book. Keep looking

  8. 4 out of 5

    Jiten Khumukcham

    It's a great insight and one of the best reference for those who are looking ways to acquire the skills required. It's a great insight and one of the best reference for those who are looking ways to acquire the skills required.

  9. 4 out of 5

    Cooper

    My key textbook in grad school which I still use it today. Loads of useful information.

  10. 4 out of 5

    Hazel

    The book The Social Media Bible: Tactics, Tools and Strategies for Business Success by Lon Safko and David K. Brake is a comprehensive resource of all types of social media. I purchased this book a while ago because it got excellent reviews on Amazon, and never really had a chance to read it. I thought that it would be perfect for the Goodreads assignment for my Emerging Internet Technologies class. The version that I have is the first edition published in 2009. There is a second edition now out The book The Social Media Bible: Tactics, Tools and Strategies for Business Success by Lon Safko and David K. Brake is a comprehensive resource of all types of social media. I purchased this book a while ago because it got excellent reviews on Amazon, and never really had a chance to read it. I thought that it would be perfect for the Goodreads assignment for my Emerging Internet Technologies class. The version that I have is the first edition published in 2009. There is a second edition now out that was published in late 2010. This book is a wonderful resource if you are looking for any type of social media, particularly if you are looking to add to your marketing tool repertoire. As I was reading it however, I realized that it is a great resource in general and many of the tools, tips and techniques could easily be converted for educational use. Even though the book was published a few years ago, it contains fairly current and applicable information. I really liked that not only did the book list the relevant tools; it also gives detailed explanations and tips for using each tool. The book is first organized into three parts, Background Basics and Tactics, Tools, and Strategy. Then, each section is further broken down into categories. The first section, Background Basics and Tactics, introduces the concept of social media and describes common social media tools such as e-mail, forums, blogs, wikis, audio sharing, microblogging and livecasting. Each chapter introduces a concept, podcasting for example, and then breaks it down into what it is, how it can benefit you or your company in a business sense, a brief history of the concept, what you need to know about the concept (file formats, equipment needed, etc.), a “Tips, Techniques and Tactics” section that discusses the “how-to” and a list of providers. Most sections also include an insert called “Expert Insight” where authorities in the field provide their views on the technology. Since this book is more of a reference, there really wasn’t one passage that stood out. What I did like, however, was that each chapter gave in-depth information about each technology. To use the above example of podcasting, the tips section gave information on how to plan, introduce, record, sign-off, edit and publish your podcast. Adding special effects and hardware and software requirements were also discussed as well as where to buy the equipment and software and where to distribute you podcast on the web. I found the information to be thorough, however with all the information and the expert insights given, it was a little tedious to read. I think this book would be an excellent reference for any teacher to have, as long as they don’t mind the fact that it will be somewhat obsolete fairly quickly. Technology changes at such a rapid pace that it would be impossible for any book about it to be cutting edge for very long. The added bonus is that the book is fairly inexpensive with a suggested list price of $29.95. You can find it at Amazon even cheaper for $19.20. I can’t say that it will change the face of education, but then again, it’s not supposed to. It’s merely written to provide an in-depth reference for those who wish to use social media in business. Since the book is a reference, there really wasn’t an overall point that the author was trying to make, except that social media is becoming a must in today’s business world. I agree with this wholeheartedly. I am the first person to look up a product review when I’m buying something or search the internet when I need more information. I search for restaurants and things to do far more often on the internet than I do in other references, such as the phone book. I even access the internet, Facebook and e-mail from my phone. Social media is here to stay and any company that does not engage will be left behind and this includes educational institutions. Technology is such an important part of today’s society. It is important that we help our students use it in a responsible and constructive way. This includes social media. This book provides an excellent reference source for finding and utilizing those technologies. I give this book five out of five stars. It would be a great reference for anyone looking to use social media including marketing people, business people or educators, or even just the average person looking to promote themselves.

  11. 4 out of 5

    E

    Comprehensive guidebook to online social media Do you tweet or troll? Lurk or plurk? Do you have Facebook friends or a LinkedIn list? Are you a virtual world resident with a beguiling or scary avatar? What is your favorite aggregator or rich site summary (RSS) service? Are you happy with your Yelp rating? Do you have a Meebo login? You know Google, but do you know Redlasso or IceRocket? What is your favorite wiki beyond Wikipedia? Like it or not, it is increasingly difficult to function in today’ Comprehensive guidebook to online social media Do you tweet or troll? Lurk or plurk? Do you have Facebook friends or a LinkedIn list? Are you a virtual world resident with a beguiling or scary avatar? What is your favorite aggregator or rich site summary (RSS) service? Are you happy with your Yelp rating? Do you have a Meebo login? You know Google, but do you know Redlasso or IceRocket? What is your favorite wiki beyond Wikipedia? Like it or not, it is increasingly difficult to function in today’s technology-obsessed world without becoming an Internet geek. You need to know how to get the most out of the Web. For that, turn to Lon Safko and David K. Brake. Their comprehensive guide to the perplexing online world explains the Internet-based social media, including how to use its networks and tools to build a marketing campaign. getAbstract recommends this smart, thorough, useful book to any businessperson who sees a single unfamiliar word in this paragraph.

  12. 5 out of 5

    Paul Signorelli

    The Social Media Bible is an amazing resource and good introduction to myriad social networking tools. Although the extensive interviews which are included throughout the book could have used much better editing to make them more readable, the descriptions of the social networking tools themselves are well organized and very helpful. The writers' efforts to place the information into a marketing context makes the book very useful to anyone interested in gaining a better understanding of Web 2.0 The Social Media Bible is an amazing resource and good introduction to myriad social networking tools. Although the extensive interviews which are included throughout the book could have used much better editing to make them more readable, the descriptions of the social networking tools themselves are well organized and very helpful. The writers' efforts to place the information into a marketing context makes the book very useful to anyone interested in gaining a better understanding of Web 2.0 tools and how to effectively use them.

  13. 5 out of 5

    Marc

    What I like most about this book is its "girth". I am not kidding! When people ask me how much there is to know about Social Media, I pull out the book and tell them, "this much." As for the contents, the book breaks Social Media down to its many components and discusses each one of them in great detail. Lon Safka even goes as far as to discuss "gaming" within a Social Media framework. Lots of great discussion and helpful tips. This is one book anyone interested in Social Media must have in his/ What I like most about this book is its "girth". I am not kidding! When people ask me how much there is to know about Social Media, I pull out the book and tell them, "this much." As for the contents, the book breaks Social Media down to its many components and discusses each one of them in great detail. Lon Safka even goes as far as to discuss "gaming" within a Social Media framework. Lots of great discussion and helpful tips. This is one book anyone interested in Social Media must have in his/her library.

  14. 4 out of 5

    Tatiana Jimenez

    I really liked this book and plan to use it as a resource when beginning new social media campaigns, or to become inspired. I pretty much skimmed through Part 2 of this monster of a book titled "Tools" because it basically reiterates Part 1, but it just breaks down the social media tools even more... almost to an idiot level. Sorry. I don't mean to offend, but I'm sure that section of the book is helpful to many social media newbies. I really liked this book and plan to use it as a resource when beginning new social media campaigns, or to become inspired. I pretty much skimmed through Part 2 of this monster of a book titled "Tools" because it basically reiterates Part 1, but it just breaks down the social media tools even more... almost to an idiot level. Sorry. I don't mean to offend, but I'm sure that section of the book is helpful to many social media newbies.

  15. 5 out of 5

    Policythinkshop Blogger

    "If you thought that social media was for the "next generation" and that you don't have the time... Think again. This is a wonderful resource book and tour de force that is as timely as it is useful. Includes a user friendly support website, lots of examples for self assessment, staff assessment and organizational development on the social media universe. Take the self assessment and you'll find you may know more than you think." "If you thought that social media was for the "next generation" and that you don't have the time... Think again. This is a wonderful resource book and tour de force that is as timely as it is useful. Includes a user friendly support website, lots of examples for self assessment, staff assessment and organizational development on the social media universe. Take the self assessment and you'll find you may know more than you think."

  16. 5 out of 5

    Sebastian Giano

    This book expands your knowledge base of social media to the maximum. What a great social media book of knowledge. It breaks down the social web into micro sections and then analyzes each one precisely telling you how to best use the information to empower your brand and marketing objectives. A must read for any marketing professionals.

  17. 5 out of 5

    David Kermaani

    It's a good book, particularly in the beginning where the author discusses the different mediums of social media. I found this portion very insightful as the author gives useful tidbits on how to effectively use each one. I didn't get too much benefit from part II. It seems like that part is still a work-in-progress, but I'd still highly recommend the book. It's a good book, particularly in the beginning where the author discusses the different mediums of social media. I found this portion very insightful as the author gives useful tidbits on how to effectively use each one. I didn't get too much benefit from part II. It seems like that part is still a work-in-progress, but I'd still highly recommend the book.

  18. 4 out of 5

    Vastine

    It is a losing game to keep up with social media in books since it changes so fast. The editors do a good job of updating but major changes really happen mothly. I would use this as an introductory primer and them augment your learning on the web. But it is a good place to start.

  19. 4 out of 5

    Nikolay Todorov

    The book is good. It offers a full and wide view over the social media industry, the channels, the tools. It is very good for those who are just starting in this area although I will not recommend it to the more advanced audience. Bottom line it is a good read.

  20. 4 out of 5

    Adriana

    Exellent book with great detail. It's a university in and of itself. Full of information on how to apply social media and what it is all about. The book is incredibly think and incredibly informative. Exellent book with great detail. It's a university in and of itself. Full of information on how to apply social media and what it is all about. The book is incredibly think and incredibly informative.

  21. 4 out of 5

    Patrick

    Excellent resource for learning more than you could ever imagine about Social Media.

  22. 4 out of 5

    Drew

    The Social Media Bible: Tactics, Tools, and Strategies for Business Success by Lon Safko (2009)

  23. 5 out of 5

    Catherine

    I won this autographed book from the author after he spoke at a City of Gilbert Conference!

  24. 4 out of 5

    An

    Pretty useful and practical!!!

  25. 4 out of 5

    Pam Perry

    It as big as a real Bible - but worth sit down to really study it.

  26. 5 out of 5

    Nathan

    Great book, just so much stuff, I felt like I went from zero to hero in terms of knowledge about social media with this book.

  27. 5 out of 5

    Mary

    I need to own this book for work. Did not read entire book. Skimmed for content and attitude.

  28. 4 out of 5

    Jon Spitz

    Just starting this one on my iPad, it's large but I hope to learn a few things from it. Very interactive on the iPad, which is awesome. Just starting this one on my iPad, it's large but I hope to learn a few things from it. Very interactive on the iPad, which is awesome.

  29. 5 out of 5

    Jen

    This us a lot of book to just sit down and read. I suggest perusing as needed.

  30. 4 out of 5

    Ewan Henderson

    Great read, lots to take in, skimmed some sections, a back and forth book.

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