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BE 2.0 (Beyond Entrepreneurship 2.0): Turning Your Business into an Enduring Great Company

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NEARLY THIRTY YEARS AGO, Stanford University faculty members Jim Collins and Bill Lazier showed you how to turn an entrepreneurial business into an enduring great company. Beyond Entrepreneurship became a leadership staple, particularly among small and early-stage companies. And while Collins would go on to write a series of famous bestsellers that have sold more than ten m NEARLY THIRTY YEARS AGO, Stanford University faculty members Jim Collins and Bill Lazier showed you how to turn an entrepreneurial business into an enduring great company. Beyond Entrepreneurship became a leadership staple, particularly among small and early-stage companies. And while Collins would go on to write a series of famous bestsellers that have sold more than ten million copies worldwide, this lesser-known early work remains the favourite of many of his loyal readers. Now, with Beyond Entrepreneurship 2.0, Collins re-shares the timeless insights in Beyond Entrepreneurship alongside new perspectives gleaned after decades of additional research into what makes great companies tick. In Beyond Entrepreneurship 2.0, you'll learn how to turn your company into the 2.0 version of itself. You'll be challenged to grow your own leadership as your company grows, from 1x to 2x to 5x to 10x. You'll learn Collins's newest reflections on people decisions, insights that extend beyond his seminal "first who" principle about getting the right people on the bus. You'll learn why luck favours the persistent, and what it means to look for "who luck." You'll learn about the origins of the "BHAG" (Big Hairy Audacious Goal), and why even a small business needs a galvanising BHAG to have a complete and inspiring vision. You'll also unlock what Collins calls "The Map." The Map is a road map that pulls together the key concepts developed from thirty years of research and writing into one integrated framework for building a company that delivers superior results, makes a distinctive impact, and achieves lasting endurance. Finally, you'll learn the lessons that Jim Collins himself learned from the most influential mentor in his life, Bill Lazier. Beyond Entrepreneurship 2.0 is the ambitious upgrade to a classic. In Beyond Entrepreneurship 2.0, you'll discover that the goal to turn your business into an enduring great company is as relevant - and as within your reach - as ever.


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NEARLY THIRTY YEARS AGO, Stanford University faculty members Jim Collins and Bill Lazier showed you how to turn an entrepreneurial business into an enduring great company. Beyond Entrepreneurship became a leadership staple, particularly among small and early-stage companies. And while Collins would go on to write a series of famous bestsellers that have sold more than ten m NEARLY THIRTY YEARS AGO, Stanford University faculty members Jim Collins and Bill Lazier showed you how to turn an entrepreneurial business into an enduring great company. Beyond Entrepreneurship became a leadership staple, particularly among small and early-stage companies. And while Collins would go on to write a series of famous bestsellers that have sold more than ten million copies worldwide, this lesser-known early work remains the favourite of many of his loyal readers. Now, with Beyond Entrepreneurship 2.0, Collins re-shares the timeless insights in Beyond Entrepreneurship alongside new perspectives gleaned after decades of additional research into what makes great companies tick. In Beyond Entrepreneurship 2.0, you'll learn how to turn your company into the 2.0 version of itself. You'll be challenged to grow your own leadership as your company grows, from 1x to 2x to 5x to 10x. You'll learn Collins's newest reflections on people decisions, insights that extend beyond his seminal "first who" principle about getting the right people on the bus. You'll learn why luck favours the persistent, and what it means to look for "who luck." You'll learn about the origins of the "BHAG" (Big Hairy Audacious Goal), and why even a small business needs a galvanising BHAG to have a complete and inspiring vision. You'll also unlock what Collins calls "The Map." The Map is a road map that pulls together the key concepts developed from thirty years of research and writing into one integrated framework for building a company that delivers superior results, makes a distinctive impact, and achieves lasting endurance. Finally, you'll learn the lessons that Jim Collins himself learned from the most influential mentor in his life, Bill Lazier. Beyond Entrepreneurship 2.0 is the ambitious upgrade to a classic. In Beyond Entrepreneurship 2.0, you'll discover that the goal to turn your business into an enduring great company is as relevant - and as within your reach - as ever.

30 review for BE 2.0 (Beyond Entrepreneurship 2.0): Turning Your Business into an Enduring Great Company

  1. 5 out of 5

    Scott Wozniak

    Jim Collins delivers a great book again. It's a great book for entrepreneurs. Also, this book is unique among his works in that is includes a summary of all his other books--that section alone is worth the entire book. Highly recommended for leaders of organizations, not just business leaders. Jim Collins delivers a great book again. It's a great book for entrepreneurs. Also, this book is unique among his works in that is includes a summary of all his other books--that section alone is worth the entire book. Highly recommended for leaders of organizations, not just business leaders.

  2. 5 out of 5

    Josh Patrick

    This is a must-read. Although it's an update from an early book, everything in it is as modern as it was when first written. If you have a smaller company, this is a must-read. You'll walk away with more actionable ideas than you can implement in years, much less months. This is a must-read. Although it's an update from an early book, everything in it is as modern as it was when first written. If you have a smaller company, this is a must-read. You'll walk away with more actionable ideas than you can implement in years, much less months.

  3. 4 out of 5

    Jesse Patoka

    I enjoyed this book, it was recommended reading at Trek. You can definitely see a lot of the guidance in this book was embraced by Trek's corporate culture, and I that's a good thing. Why did I give it only 3 stars? I guess it was a little dry or I wasn't as in the mood for this type of book. The real-life examples were often fun to hear about. I just felt a lot more drawn into a book like Infinite Game where as BE 2.0 I was not as excited to pick it up each time. Also it is the type of book tha I enjoyed this book, it was recommended reading at Trek. You can definitely see a lot of the guidance in this book was embraced by Trek's corporate culture, and I that's a good thing. Why did I give it only 3 stars? I guess it was a little dry or I wasn't as in the mood for this type of book. The real-life examples were often fun to hear about. I just felt a lot more drawn into a book like Infinite Game where as BE 2.0 I was not as excited to pick it up each time. Also it is the type of book that is probably not as great as an audio book because you want to have it in your hands and taking notes and highlighting stuff to remember or study. As an audio book you are kind of just nodding along thinking these are great points, but then when asked to summarize your takeaways you will likely be at a loss.

  4. 4 out of 5

    Maria

    Jim Collins, researcher and professor of Stanford Graduate School of Business, and also an author of a series of books that have sold more than 10 million copies worldwide, returns to his initial focus on small, entrepreneurial businesses with this ambitious update BE 2.0. According to Forbes, Jim Collins is now one of the 100 Greatest Living Business Minds. BE 2.0 is a tremendous upgrade to the classic Beyond Entrepreneurship and was born to honor Jim’s coach Bill Lazier who was his professor an Jim Collins, researcher and professor of Stanford Graduate School of Business, and also an author of a series of books that have sold more than 10 million copies worldwide, returns to his initial focus on small, entrepreneurial businesses with this ambitious update BE 2.0. According to Forbes, Jim Collins is now one of the 100 Greatest Living Business Minds. BE 2.0 is a tremendous upgrade to the classic Beyond Entrepreneurship and was born to honor Jim’s coach Bill Lazier who was his professor and his life’s greatest mentor. It incorporates Bill's practical advice as well as the entrepreneurship and small company skills they taught at Stanford. Along with his other #1 bestsellers “Good to Great”, which examines why some companies succeed while others fail and the timeless classic “Built to Last”, investigating why some businesses remain visionary for generations; Jim’s “BE 2.0” acts as an ideal roadmap for executives in small and mid-sized businesses who want to build long-lasting great organizations. As a foundation of so many business theories of the past 20-30 years, this is a must read and re-read book for those who want to create enduring companies or have a humongous responsibility to save the company from an ultimate disaster. The real-life examples made this book so much practical along with the knowledge and original insight to be gained. I would highly recommend this inspiring work to any entrepreneur or business owner to consider it as a roadmap for good practices and come back to it again, as there are so many important guidance and recommendations during each stage of company’s growth. “Get the right people on the bus then figure out where to drive.” “Take our 20 best people away and I will tell you that Microsoft would become an unimportant company”. - Bill Gates “Life is too short not to enjoy what you are doing. If we can’t make this fun, we should stop doing it!” - Bill Lazier

  5. 4 out of 5

    Eduardo Xavier

    “Launching a startup is like winning the War of Independence, but building a company that can last is like writing the Constitution” The phrase above is from the book. I finished BE 2.0 and all works from Jim Collins and his partners. This one completes all the missing gaps left. That was amazing reading. It made me anxious in way that sometimes I couldn’t move to next page, sometimes. The only minor inconsistent I found, It was about the details. There is so much emphasis about pursuing execution “Launching a startup is like winning the War of Independence, but building a company that can last is like writing the Constitution” The phrase above is from the book. I finished BE 2.0 and all works from Jim Collins and his partners. This one completes all the missing gaps left. That was amazing reading. It made me anxious in way that sometimes I couldn’t move to next page, sometimes. The only minor inconsistent I found, It was about the details. There is so much emphasis about pursuing execution and have attention to details and somehow they also discuss not be too hard on detail. Anyway… details needed.

  6. 4 out of 5

    Hannah

    Trust & respect, tactical excellence, people are everything, vision & values come first.

  7. 5 out of 5

    Jeff McMullen

    This was an excellent read, as all of Jim Collins' books have been. However, I have a real problem with the fact that almost every idea that Jim later develops in his supposedly inductive approach to research was already present in the 1992 version of BE. This greatly undermines all those self-proclaimed "discoveries" found in Built to Last, Good to Great, Great by Choice, and How the Mighty Fall. Don't get me wrong, I think there is much truth here and knowledge to be gained by reading these bo This was an excellent read, as all of Jim Collins' books have been. However, I have a real problem with the fact that almost every idea that Jim later develops in his supposedly inductive approach to research was already present in the 1992 version of BE. This greatly undermines all those self-proclaimed "discoveries" found in Built to Last, Good to Great, Great by Choice, and How the Mighty Fall. Don't get me wrong, I think there is much truth here and knowledge to be gained by reading these books, but the source of this truth is closer to a humanities approach than the rigorous analysis claimed endlessly in Built to Last and Good to Great. Jim's gift is that he's a great storyteller. He brings well known and well-documented knowledge from strategy courses taught in every university to life through literary analogies, sticky labels, etc. He makes management research entertaining and engaging. That's enough to justify reading all of his work. So, if you're looking for a great read about strategy and organization theory, then this book will be up your alley, but prepare yourself to look past the ridiculous claims of analytical rigor and original insight. Those are a stretch. Collins is a brilliant wholesaler of knowledge, but he's not a manufacturer of it, no matter how emphatic he might proclaim otherwise. Enjoy!

  8. 5 out of 5

    Andre Borges

    If you ever read any Jim Collins book, you know what to expect. Consider it another great delivery on the same approach as beyond entrepreneurship from the 90's. I would advise any entrepreneur, or director of any organization, not to use it as a bible, but at least to consider it as a roadmap for good practices. Even if you read the original BE from 1992, you'll find that the core message is the same, the rules are the same, but the case studies progressed and some of the concepts were refined. If you ever read any Jim Collins book, you know what to expect. Consider it another great delivery on the same approach as beyond entrepreneurship from the 90's. I would advise any entrepreneur, or director of any organization, not to use it as a bible, but at least to consider it as a roadmap for good practices. Even if you read the original BE from 1992, you'll find that the core message is the same, the rules are the same, but the case studies progressed and some of the concepts were refined. It's not a light read to do while you're distracted, and it truly broke two records on my side: -amount of notes taken on a single book -time to finish a single book and both are good signs :)

  9. 5 out of 5

    Eliza Angeli

    Best leadership book i have ever read. It really has it all: examples, how Tos, simple explinations. Treasure!

  10. 5 out of 5

    Tõnu Vahtra

    This is the first significant book that was published by Collins in 1995, at that time I had just started my formal education and knew nothing about those concepts. The founders of Netflix, Google and many other Silicon Valley Tech success stories consider this book the enterpreneurship "bible" and as I had not read the original 1995 version I tried to make sense of it from my own perspective. Built to Last and Good to Great are among the very best enterpreneurship books that I've read and I sti This is the first significant book that was published by Collins in 1995, at that time I had just started my formal education and knew nothing about those concepts. The founders of Netflix, Google and many other Silicon Valley Tech success stories consider this book the enterpreneurship "bible" and as I had not read the original 1995 version I tried to make sense of it from my own perspective. Built to Last and Good to Great are among the very best enterpreneurship books that I've read and I still consider then the best Collins books, all the later books have not managed to make such an impact. I feel that BE 2.0 is a bit a victim of it's original success. When I was thinking back of my own 15+ year career in business then new concepts and operating models implemented back then felt like inventing the wheel and very novel, but cannot be appreciated by today's people the same way because they have been recycled so much in other books and theories and have become so common sense that most people don't even bother to question why things should be done according to those principles or why different approach does not work. Due to this the book still does read as a classic in 2021 but it does not feel "as novel". Key domains covered in the book: *Great business ideas don't happen without great people. *Leadership sets the stage for success - or failure. *Get laser-focused about your vision. *You can't control luck, but you can capitalize on it (Great by Choice covers this topic in more depth). *To achieve success in business, start by cultivating discipline. *Good strategy is simple. *You can't innovate without ideas. *Hard work is the secret to success. Some more keywords on those topics: First who, then what Embracing the genius and confronting the brutal facts Clarifying a Hedgehog Concept (fox VS hedgehog) Build momentum by turning the flywheel Achieving breakthrough with 20 Mile March discipline) Renew and extend via Fire Bullets, then Cannonballs Practice Productive Paranoia Do more Clock Building, less time telling Preserve the core, stimulate progress (towards the next BHAG) Getting a high return on luck How many of your key seats are filled with the right people - ideally this should be 100%. “What makes for a key seat? Any seat meeting any one of the following three conditions qualifies as key: The person in that seat has the power to make significant people decisions. Failure in the seat could expose the entire enterprise to significant risk or potential catastrophe. Success in the seat would have a significantly outsized impact on the company’s success.” When to get rid of the "wrong people": If keeping someone in the role is costing you other employees, it's probably better to replace them. The same is true if your staff constantly cannot work with or under someone. When someone sees the role as a job, rather than a set of responsibilities. Retaining the right people by creating a company culture where employees are given autonomy, responsibility and recognition.

  11. 4 out of 5

    Hugh

    Classic leadership book for entrepreneurs updated with Jim Collins developed concepts. The book emphasises the importance of going ‘all in at the crucial moment’ with bold irreversible decisions and setting BHAG big hairy audacious goals. Another key theme is leaders as teachers, investing in mentoring relationships from the perspective of what you can give and mentees becoming mentors in the future. Other great nuggets include make your unit (no matter how small) a pocket of greatness and get o Classic leadership book for entrepreneurs updated with Jim Collins developed concepts. The book emphasises the importance of going ‘all in at the crucial moment’ with bold irreversible decisions and setting BHAG big hairy audacious goals. Another key theme is leaders as teachers, investing in mentoring relationships from the perspective of what you can give and mentees becoming mentors in the future. Other great nuggets include make your unit (no matter how small) a pocket of greatness and get out of the literal (the point is to communicate correctly not be logically correct). Finally the book talks about delivery, the importance of cross checking and targeting t-3 approach with a culture of self discipline (if you have disciplined thought you don’t need bureaucracy).

  12. 4 out of 5

    Eetu

    This book main ideas seemed so obvious in many way. All though it's necessary to remind that original book was written in the early 90's, which makes it exceptional and very interesting. Many of the main points were still very relevant to any business nowadays and Jim Collins 2020 views to chapters gave new point of views to the original book. This is for anyone who is thinking what company needs to thrive, which basically is people, culture, vision and resilience to take those in action. Book did This book main ideas seemed so obvious in many way. All though it's necessary to remind that original book was written in the early 90's, which makes it exceptional and very interesting. Many of the main points were still very relevant to any business nowadays and Jim Collins 2020 views to chapters gave new point of views to the original book. This is for anyone who is thinking what company needs to thrive, which basically is people, culture, vision and resilience to take those in action. Book did not shake my world, but included a lot of important lessons to remember and it was good to rehearse these basic principles to mind again.

  13. 4 out of 5

    Tauri Laane

    Super. Listening 10-20% of this book I got really scared, because I took SO MANY NOTES already and I was almost depressed, questioning myself “Will this book keep on this great content?” I actually hoped not :D And yes, the last 70% was just a good book, not a super good book. Huh, but even so, the collection of good notes I took was crazy. I rarely think of a book I would have to listen again in the future, this is one be one of them. Just pure gold. I have heard a lot about Jim Collins but thi Super. Listening 10-20% of this book I got really scared, because I took SO MANY NOTES already and I was almost depressed, questioning myself “Will this book keep on this great content?” I actually hoped not :D And yes, the last 70% was just a good book, not a super good book. Huh, but even so, the collection of good notes I took was crazy. I rarely think of a book I would have to listen again in the future, this is one be one of them. Just pure gold. I have heard a lot about Jim Collins but this was the first book I have read. I am going to have to embrace myself for continuous heavy note-taking and start with his other books also… Wish me luck :)

  14. 4 out of 5

    Chandler Lyles

    All Collins books are must read but this one is special. In this book Collins revisits his first book without his first co-author. The book bounces back and forth between the original version of Beyond Entrepreneurship (gray pages) and Jim’s thoughts on the old words with a 2020 lens (white pages). The reason I love this Book over the other Collins books is that you get the distillation of the most important concepts from every other book. This is a great strategic roadmap for any small business All Collins books are must read but this one is special. In this book Collins revisits his first book without his first co-author. The book bounces back and forth between the original version of Beyond Entrepreneurship (gray pages) and Jim’s thoughts on the old words with a 2020 lens (white pages). The reason I love this Book over the other Collins books is that you get the distillation of the most important concepts from every other book. This is a great strategic roadmap for any small business owner.

  15. 5 out of 5

    Daniel Bastardo

    This book is a comprehensive guide on leadership for business growth and endurance; the principles discussed are, in my opinion, applicable for both for-profit and not-for-profit organizations. BE 2.0 is the updated edition of Beyond Entrepreneurship by Jim Collins and Bill Lazier. The book combines the elements and writing of the original book with the new thoughts and learnings from Jim Collins. The book is a homage to Bill Lazier. This book is a must read for anyone with an entrepreneurial mi This book is a comprehensive guide on leadership for business growth and endurance; the principles discussed are, in my opinion, applicable for both for-profit and not-for-profit organizations. BE 2.0 is the updated edition of Beyond Entrepreneurship by Jim Collins and Bill Lazier. The book combines the elements and writing of the original book with the new thoughts and learnings from Jim Collins. The book is a homage to Bill Lazier. This book is a must read for anyone with an entrepreneurial mindset looking to turn businesses into enduring great companies.

  16. 5 out of 5

    Natarajan Mahalingam

    This book is a great addition to any library. The authors, with decades of experience, list out the different, important factors that help a company move from good to great. Starting with leadership skills to vision, strategy, and tactical excellence, and including along the way, a chapter on the criticality of innovation. All of the topics carry a multitude of vivid and real-life examples from companies the author's had researched over the years This book is a great addition to any library. The authors, with decades of experience, list out the different, important factors that help a company move from good to great. Starting with leadership skills to vision, strategy, and tactical excellence, and including along the way, a chapter on the criticality of innovation. All of the topics carry a multitude of vivid and real-life examples from companies the author's had researched over the years

  17. 4 out of 5

    Rebekah Buchterkirchen

    I cannot say enough great things about this book. I first learned about it from a Beene Brown podcast and I see why she raved about Jim Collins. For anyone who manages a team, whether large or small, there is much to be gained from this book. Years of research that are broken down into easily digestible recommendations for achieving success within your team and the company at large. I feel better equipped as a leader having read this book.

  18. 4 out of 5

    Jessica Schad Manuel

    I learned about this book from Brene Brown's interview with Jim Collins on her podcast. That was a fantastic conversation and as an owner of a small startup, I found this book and Jim Collins insights refreshing and helpful. Here is a link to the conversation: https://open.spotify.com/episode/6fji... I learned about this book from Brene Brown's interview with Jim Collins on her podcast. That was a fantastic conversation and as an owner of a small startup, I found this book and Jim Collins insights refreshing and helpful. Here is a link to the conversation: https://open.spotify.com/episode/6fji...

  19. 5 out of 5

    Andy Clayton

    This was a very influential book for me. It's informed so much of how I've run my businesses, and helped others with their. It's the source / foundation of so much business theory of the past 20-30 years. It's not a perfect book, the final few chapters wane, but it terms of insight per page it's absolutely one of the best, and if I don't give this 5 stars, then I won't five star anything.. This was a very influential book for me. It's informed so much of how I've run my businesses, and helped others with their. It's the source / foundation of so much business theory of the past 20-30 years. It's not a perfect book, the final few chapters wane, but it terms of insight per page it's absolutely one of the best, and if I don't give this 5 stars, then I won't five star anything..

  20. 5 out of 5

    Cody

    This is the essential final read after reading all the other Jim Collins books. It is excellent and one that you will want to own. The others can be audiobooks or books from the library, but this is a reference text. Own it.

  21. 5 out of 5

    Rdmooers

    Crazy to think the original came out in 1992!!! So many of these concepts for companies are just sitting here waiting for be used to enhance customer and employee value; yet some companies still do not understand. The new edition was great as it gave new insights which were helpful

  22. 4 out of 5

    Keane Neal-Riquier

    A beautiful structuring and redefinition of what corporate/business culture should look like.

  23. 4 out of 5

    Erik Diepering

    All his work is now available in The Map. 30 years of study. Worth every letter of reading. Thank you Jom Collins.

  24. 5 out of 5

    Jess Bennett

    Lays out the framework for a solid business, finding your values and your "hedgehog" Lays out the framework for a solid business, finding your values and your "hedgehog"

  25. 4 out of 5

    Michael Lodl

    Jim Collins writes a great business book. Really wonderful listen as an audiobook as Jim reads the new additions is just inserted. Would recommend

  26. 4 out of 5

    Michelle

    Great read for those lead businesses. Also helpful for managers of larger businesses. Provides great holistic overview on various elements of leadership backed by data.

  27. 5 out of 5

    Juan Fernando Marroquin

    Big fan of Collins Great guide to what to do to make your company great! A must read for anyone running a company, big r small!

  28. 4 out of 5

    Masooma

    Great read Very easy read. Writers have explained principles of taking a company from good to great in simple to understand language backed by solid real business examples.

  29. 5 out of 5

    Joshua Pegram

    Outstanding. Probably Collins’ greatest contribution thus far. Great by Choice was my previous favorite. Chapter 6, “The Map” to an enduring great company is worth the price of the book by itself.

  30. 5 out of 5

    Ellie Straub

    Took me forever to read this because it isn't a very quick read...but it had some great stuff in it! Will definitely be referring back in the future. Took me forever to read this because it isn't a very quick read...but it had some great stuff in it! Will definitely be referring back in the future.

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