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Twisted Business: Lessons from My Life in Rock 'n Roll

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Jay Jay French—founder, guitarist, and manager of the world-famous heavy metal band Twisted Sister—delivers his “bizoir”: part memoir and part business primer. In addition to founding Twisted Sister, a world-famous heavy metal band that has sold more than 20 million records worldwide, Jay Jay French is one of the top entrepreneurs in entertainment. After taking over as mana Jay Jay French—founder, guitarist, and manager of the world-famous heavy metal band Twisted Sister—delivers his “bizoir”: part memoir and part business primer. In addition to founding Twisted Sister, a world-famous heavy metal band that has sold more than 20 million records worldwide, Jay Jay French is one of the top entrepreneurs in entertainment. After taking over as manager in the ‘70s, French developed Twisted Sister into the most heavily licensed heavy metal band in history, leading the group to perform more than 9,000 shows in forty countries. Part business book, part memoir, Twisted Business is an unexpected, inspiring, whirlwind story of transformation and redemption. Twisted Business follows French’s adventure-filled life—from growing up in New York City in the sixties, to working as a drug dealer and struggling as an addict before quitting cold-turkey, and finally, to creating and cultivating Twisted Sister and turning it into one of the most successful brands in the world. Together with his mentor, Steve Farber, a best-selling author and one of the world’s top leadership and management experts, French offers unique, hard-earned tips and advice from his nearly 50 years as a musician, music business manager, and entrepreneur. French shows how, through tenacity, grit, and dedication, anyone can create their own brand, grow a successful business, re-invent themselves, or simply find success in what they love to do. Entertaining, provocative, funny, and informative, this book is the trip of a lifetime and a treasured guide for entrepreneurs, business people, and music fans alike.


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Jay Jay French—founder, guitarist, and manager of the world-famous heavy metal band Twisted Sister—delivers his “bizoir”: part memoir and part business primer. In addition to founding Twisted Sister, a world-famous heavy metal band that has sold more than 20 million records worldwide, Jay Jay French is one of the top entrepreneurs in entertainment. After taking over as mana Jay Jay French—founder, guitarist, and manager of the world-famous heavy metal band Twisted Sister—delivers his “bizoir”: part memoir and part business primer. In addition to founding Twisted Sister, a world-famous heavy metal band that has sold more than 20 million records worldwide, Jay Jay French is one of the top entrepreneurs in entertainment. After taking over as manager in the ‘70s, French developed Twisted Sister into the most heavily licensed heavy metal band in history, leading the group to perform more than 9,000 shows in forty countries. Part business book, part memoir, Twisted Business is an unexpected, inspiring, whirlwind story of transformation and redemption. Twisted Business follows French’s adventure-filled life—from growing up in New York City in the sixties, to working as a drug dealer and struggling as an addict before quitting cold-turkey, and finally, to creating and cultivating Twisted Sister and turning it into one of the most successful brands in the world. Together with his mentor, Steve Farber, a best-selling author and one of the world’s top leadership and management experts, French offers unique, hard-earned tips and advice from his nearly 50 years as a musician, music business manager, and entrepreneur. French shows how, through tenacity, grit, and dedication, anyone can create their own brand, grow a successful business, re-invent themselves, or simply find success in what they love to do. Entertaining, provocative, funny, and informative, this book is the trip of a lifetime and a treasured guide for entrepreneurs, business people, and music fans alike.

31 review for Twisted Business: Lessons from My Life in Rock 'n Roll

  1. 4 out of 5

    Sherry Thomas

  2. 5 out of 5

    Rick Hammond

  3. 4 out of 5

    SCR Bostick

  4. 5 out of 5

    Frank Valish

  5. 5 out of 5

    Wendy Phung

  6. 4 out of 5

    Edward

  7. 5 out of 5

    Micielle

  8. 5 out of 5

    Kelly Irwin

  9. 5 out of 5

    Lydia Wallace

  10. 5 out of 5

    Deborah Gerhart

  11. 5 out of 5

    Diane Eral

  12. 5 out of 5

    Brenda Maki

  13. 5 out of 5

    Producervan in Cornville, AZ from New Orleans & L.A.

  14. 4 out of 5

    Liz Miller

  15. 5 out of 5

    Ken

  16. 5 out of 5

    Nancy Adams

  17. 4 out of 5

    Tracy Dishman

  18. 4 out of 5

    Christa Colangelo

  19. 5 out of 5

    Autum

  20. 5 out of 5

    Linda

  21. 5 out of 5

    Megan

  22. 5 out of 5

    Tor

  23. 4 out of 5

    John Settles

  24. 5 out of 5

    Alandrea

  25. 4 out of 5

    Cathy Tilton

  26. 5 out of 5

    Mandy Wultsch

  27. 4 out of 5

    Howard

  28. 5 out of 5

    Apick

  29. 4 out of 5

    Virginia

  30. 4 out of 5

    Linda Rudmann

  31. 4 out of 5

    Damen

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