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7 FIGURE FICTION: How to Use Universal Fantasy to SELL Your Books to ANYONE

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There are only, in my humble opinion, two kinds of readers: Readers who love your books and readers who don’t know they love your books yet. But how do you reach those readers in the second category, no matter what kind of writer you are? The answer to that question is…Universal Fantasy Universal Fantasy is why my sales tripled when I “accidentally” wrote three books that la There are only, in my humble opinion, two kinds of readers: Readers who love your books and readers who don’t know they love your books yet. But how do you reach those readers in the second category, no matter what kind of writer you are? The answer to that question is…Universal Fantasy Universal Fantasy is why my sales tripled when I “accidentally” wrote three books that landed in the Amazon Top 100. Universal Fantasy is why some authors get gobs of gushing reviews and some authors who write “way better” get crickets. Universal Fantasy is the answer to many of the questions you might have thought were unanswerable or simply up to luck, like… • Will this sell? • Why is that selling? • Why didn’t this sell? • Will readers like what I am writing? • Why do I love the TV shows/books/entertainments I do? • Why did I buy that thing I bought when I didn’t intend to buy it? BE WARNED…once known, Universal Fantasy cannot be undiscovered. Leave this book be if you’re truly satisfied with your current writing life. But if you’re not afraid—if you’re ready to know the secret hidden inside all bestselling stories, open this gift and find out how to use UNIVERSAL FANTASY to write and market books that SELL to ANYONE.


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There are only, in my humble opinion, two kinds of readers: Readers who love your books and readers who don’t know they love your books yet. But how do you reach those readers in the second category, no matter what kind of writer you are? The answer to that question is…Universal Fantasy Universal Fantasy is why my sales tripled when I “accidentally” wrote three books that la There are only, in my humble opinion, two kinds of readers: Readers who love your books and readers who don’t know they love your books yet. But how do you reach those readers in the second category, no matter what kind of writer you are? The answer to that question is…Universal Fantasy Universal Fantasy is why my sales tripled when I “accidentally” wrote three books that landed in the Amazon Top 100. Universal Fantasy is why some authors get gobs of gushing reviews and some authors who write “way better” get crickets. Universal Fantasy is the answer to many of the questions you might have thought were unanswerable or simply up to luck, like… • Will this sell? • Why is that selling? • Why didn’t this sell? • Will readers like what I am writing? • Why do I love the TV shows/books/entertainments I do? • Why did I buy that thing I bought when I didn’t intend to buy it? BE WARNED…once known, Universal Fantasy cannot be undiscovered. Leave this book be if you’re truly satisfied with your current writing life. But if you’re not afraid—if you’re ready to know the secret hidden inside all bestselling stories, open this gift and find out how to use UNIVERSAL FANTASY to write and market books that SELL to ANYONE.

30 review for 7 FIGURE FICTION: How to Use Universal Fantasy to SELL Your Books to ANYONE

  1. 5 out of 5

    Steelwhisper

    What did I think? One thing is sure, this author knows how to engender a completely useless hype, and even prices that stupid thing so high, she probably earns herself a packet with it. Exploiting fellow authors the while, of course. And insofar - well done indeed! (I hope people grasp that this was a cynical statement?) That said, I couldn't get anything out of this. Firstly, it was so firmly US-centric that it doesn't make much sense to anyone coming from or preferring a different culture. With What did I think? One thing is sure, this author knows how to engender a completely useless hype, and even prices that stupid thing so high, she probably earns herself a packet with it. Exploiting fellow authors the while, of course. And insofar - well done indeed! (I hope people grasp that this was a cynical statement?) That said, I couldn't get anything out of this. Firstly, it was so firmly US-centric that it doesn't make much sense to anyone coming from or preferring a different culture. With that I do not at all mean the interracial aspects of her writing and suggestions, I mean the fact that she uses Disney and Grey's Anatomy (of all things!) to make her points on tropes and clichés she has cheekily renamed "Ultimate Fantasies" as a means to hard-sell her booklet. Secondly, the author is completely unaware of the actual European background (and folktale truths) behind the Disney versions of "The Beauty and the Beast" or "Cinderella" and the likes. She also seems to think that people in general like US movies and TV, and what the US culture stands for these days. Which means she reaches conclusions which - for a large part of the world - aren't exactly correct. Lastly - the core of this book tries to sell me tropes such as "Bully Romance", alphaholes, abductions, toxic masculinity, Edward Cullen (and the entire Twilight stuff) as well as the trash of FSoG as the revelation on making money and writing fabulous books. I mean, bloody hell! These are the tropes I do my damndest best to AVOID! Yes, I was aware of the fact that such pulpy trash still sells. No, that doesn't mean even more authors should write it. It means even less that you end up with good fiction of ANY kind if you seek out very tired, misogynist bullshit and incorporate it into whatever project is on your mind. And for roughly 70% of this allegedly so enlightening book I was grumbling "will-ya come to the point already?", because that was how much hot air was pumped into it to fluff it up to sell-worthy proportions. As a side note - I gained weight simply by the repetition of the word "butter". So no, I can't recommend this. There's certainly not anything in this which would tell you anything new or noteworthy.

  2. 5 out of 5

    Bec McMaster

    Hugely recommend this book. I was lucky enough to attend a session on Universal Fantasies by Theodora Taylor at Romance Author Mastermind in 2020, and it blew my mind. Why do some books sell more than authors? What is it about them that makes readers unable to put them down? What makes *you* the author excited about writing the book? How do you make your ads hit? How do you make your blurbs a hit? Enter... Universal Fantasies. Or more specifically, Theodora's take on it. The book is written in an Hugely recommend this book. I was lucky enough to attend a session on Universal Fantasies by Theodora Taylor at Romance Author Mastermind in 2020, and it blew my mind. Why do some books sell more than authors? What is it about them that makes readers unable to put them down? What makes *you* the author excited about writing the book? How do you make your ads hit? How do you make your blurbs a hit? Enter... Universal Fantasies. Or more specifically, Theodora's take on it. The book is written in an easy to understand, compelling way with heaps of examples. You can almost hear the author's excitement coming through the pages. While I was lucky enough to get the session at RAM, this book was like a refresher for me. Something I can go back to when I'm rewriting blurbs, or setting up ads, or even writing my next book. I'd definitely put it in my top five favourite non-fiction writerly reads. I will note that Theodora writes romance, so a lot of the examples tend toward romantic examples. That being said, I think anyone who writes in other genres will get the gist of it.

  3. 4 out of 5

    Serena Chase

    WARNING for content-sensitive/conservative readers: this book contains some strong language, as well as sections with topical discussion and information about various romance fiction subgenres, tropes, and subject matter that may be considered offensive, abusive, inappropriate, or graphic to some readers. There was one particular section I was pretty uncomfortable reading and ended up skimming through most of those bits to get back to the sort of info that is helpful to the sorts of books I writ WARNING for content-sensitive/conservative readers: this book contains some strong language, as well as sections with topical discussion and information about various romance fiction subgenres, tropes, and subject matter that may be considered offensive, abusive, inappropriate, or graphic to some readers. There was one particular section I was pretty uncomfortable reading and ended up skimming through most of those bits to get back to the sort of info that is helpful to the sorts of books I write (closed-door romance.) That being said, there is some really good (nonsexual) info in this book, as well as productive writing exercises, and food for thought for writers looking for ways to make their fiction really resonate with readers.

  4. 5 out of 5

    Kilby Blades

    Step aside, literary merit. In the real world, readers (not critics) buy books. 7-Figure Fiction answers the most pressing question every multi-published author grapples with: why do certain books sell while others flop? Taylor's exploration of universal fantasies distills the psychology of readers to its most useful terms. This craft manual, which is bound to become a modern classic, is an essential read for any author of genre fiction. The book provides: -A robust definition and overview of univ Step aside, literary merit. In the real world, readers (not critics) buy books. 7-Figure Fiction answers the most pressing question every multi-published author grapples with: why do certain books sell while others flop? Taylor's exploration of universal fantasies distills the psychology of readers to its most useful terms. This craft manual, which is bound to become a modern classic, is an essential read for any author of genre fiction. The book provides: -A robust definition and overview of universal fantasies -Examples of popular stories that contain them and where/how they manifest -Top-down and bottom-up approaches for how to identify and use them in story -Examples of how they can be integrated into ads and blurbs -A perspective on finding your personal compass for how far into fantasy to go A five-star read!

  5. 4 out of 5

    Melissa

    Ugh, this one's difficult to rate. I got sucked in through an author FB group that was raving over this and well, I usually do my due diligence and think it through a little more, but I bought the paperback with a one click because everyone was saying they were highlighting it up and I was in a rush of deadlines and just bought it and went back to work. I would have rather bought the ebook, since this is a one read rather than a go back to resource as some were saying--at least for me. Is the inf Ugh, this one's difficult to rate. I got sucked in through an author FB group that was raving over this and well, I usually do my due diligence and think it through a little more, but I bought the paperback with a one click because everyone was saying they were highlighting it up and I was in a rush of deadlines and just bought it and went back to work. I would have rather bought the ebook, since this is a one read rather than a go back to resource as some were saying--at least for me. Is the information good? Yes. Can you find this elsewhere in say posts on writer type blogs or if you've been around the block writing have you already heard this? yes. It really is as the author says, a good conference class, and I'm sure I would have enjoyed this class better than many others at writer conference classes I have attended because it's the type of class to get you excited to write and could help you gain some vision if you're stuck or if you're chasing trad, why you keep getting rejections though you're writing craft has been honed. And for the price tag of the book over what you'd pay to attend the conference class... it's worth it in that regard. But by the raving, I really expected revolutionary info over what I already know just framed a bit different--though framing it different might make it click for someone. Is it a good thing to remind yourself of when your WIP feels stale or you're not excited about the book you're currently writing/contemplating? sure. Might also reenergize some advanced writers who've just forgotten some basics because they've just been beat up and burned out by the whole process. Basically, this is stuff I've often told beginning writers that I work with, if you're not excited about what you're writing/procrastinating writing the next scene/feel something's off but don't know what it is, stop and brainstorm something to put in there that makes you excited to GET TO write that scene. Now, she's gotten a little more specific than "something that excites" so maybe that might help someone figure that out/make it click better. She does point out a lot of what those exciting things are (for her genres). Maybe this was just a case of I was expecting it to be far greater than it was because of the hype and it didn't fit my needs as much as I was hoping for/having other writers declare. However, at the same time, I'm about to start a new book and am in the plotting phase and have wondered if what I have written down already is "enough" to start writing and will use this thought as I go back over it and do expect it to help me feel better about the story before I start, and I intend to go back and revisit the blurbs I have control over and see if I can tweak according to this, so it's not like it's not helpful. It is very specific to steamy romance, so all other genres can glean from the idea but it won't be as useful because you'll have to create the list of things yourself, and frankly, that's fine, because not only are some of these items on her lists extreme turn offs for me and my audience, forcing you to go create your own lists is a good idea. Go to your bookshelf of keepers (I sure hope you have those because you're an avid reader of your own genre) and figure out your own list of why those have awesomesauce. Use your own gleaned list when you're contemplating starting a new book, when you're in the middle of a book and you're feeling something's off/boring, or when you're writing marketing copy. Caveat: Because it's very specific to steamy romance, this is not a "clean" read, in regard to there being a section on sex that is a far more graphic read than I want to read in ...well, anything I read, but can't fault the writer for that, for once again, I didn't do my due diligence, but I'm not sure that it would be totally clear by the packaging either. There is also coarse language in the book. Not that it was annoyingly slathered in it, but it's not mild language either.

  6. 4 out of 5

    Sally Kilpatrick

    I hesitated on this one because I got mixed reviews then I thought, why the heck not? Let me start with the one con: this book is not limited to but is especially relevant to romance. Now for the pros: One, Taylor's voice is a delight and made reading this book a joy. Two, I had never really thought about Universal Fantasy before, and I can definitely see her point. There *is* a difference between fantasy and trope. As to the con, I would say that you can still use this book if you think about th I hesitated on this one because I got mixed reviews then I thought, why the heck not? Let me start with the one con: this book is not limited to but is especially relevant to romance. Now for the pros: One, Taylor's voice is a delight and made reading this book a joy. Two, I had never really thought about Universal Fantasy before, and I can definitely see her point. There *is* a difference between fantasy and trope. As to the con, I would say that you can still use this book if you think about the universal fantasies that apply to your particular genre. Ex. I write women's fiction. Reuniting siblings is mentioned as a Universal Fantasy in this book, but I think it definitely applies to WF as well as Romance. One last caveat: Taylor does not shy away from forbidden fantasies. In doing so, she gives the best example of why Twilight and 50 Shades of Grey are so popular. They both tap into several universal fantasies, some of which are SO NOT MINE, but...they are the fantasies of other people. And books are a better place to explore that guy who's obsessed with you than real life, so to each their own. Anyhoo, I learned some things, mainly why my books haven't hit the same kind of popularity as other works. I often work AGAINST Universal Fantasies. Oh well. Maybe I'll tap into one someday.

  7. 4 out of 5

    Dawn

    I hate craft books for writers. Nine times out of ten, the authors of those how-tos follow a strict, writing-class formula that produces books that don't sell to actual readers out in the wild, which makes them (the craft books *and* the stories written using those as guidelines) about as useful as gum stuck to the bottom of your shoe. This author gets it. She understands what makes a story tick because she's a *real* author (i.e. not solely someone who teaches writing), one who earns a living fr I hate craft books for writers. Nine times out of ten, the authors of those how-tos follow a strict, writing-class formula that produces books that don't sell to actual readers out in the wild, which makes them (the craft books *and* the stories written using those as guidelines) about as useful as gum stuck to the bottom of your shoe. This author gets it. She understands what makes a story tick because she's a *real* author (i.e. not solely someone who teaches writing), one who earns a living from figuring out exactly that. While the main emphasis is on Universal Fantasies for Romance, it's dead useful for authors in non-romance genres, even those who don't want a Romance of any kind in their stories. There's one thing that bothered me: Taylor's dismissal of books written by "dead white men." She's so open about authors reading and consuming entertainment from outside their chosen genres, then completely disses some of the foundational Western literature as not worthwhile simply because of the race and sex of the authors. So much for being "inclusive," a point she repeatedly belabors. That was one little blip, the ONLY one, and it doesn't detract from the overall usefulness of the book. If you're an author and you want to actually earn a living from your fiction, get this book. Devour it. Implement it on all levels. It may be the thing that catapults you from wannabe to full-time living.

  8. 5 out of 5

    Olivia

    This isn't a ground-breaking craft book, but if you're fairly new to writing and are trying to wrap your head around how to use tropes and clichés to worm your way into the readers' hearts, this'll explain it in a solid manner. If you're an excellent cook, however, and are aware that both fat and salt are necessary to make a delicious dish? Then this might be wasted on you. Additional note: not just for romance writers, but mostly aimed at romance writers. This isn't a ground-breaking craft book, but if you're fairly new to writing and are trying to wrap your head around how to use tropes and clichés to worm your way into the readers' hearts, this'll explain it in a solid manner. If you're an excellent cook, however, and are aware that both fat and salt are necessary to make a delicious dish? Then this might be wasted on you. Additional note: not just for romance writers, but mostly aimed at romance writers.

  9. 4 out of 5

    Lisa Daily

    **HOLY %$##^&!! This is EVERYTHING! I have read dozens and dozens (maybe hundreds) of craft books and this book was absolutely eye opening. It explains, clearly, why I have watched Bridgerton like 8 times since last Christmas. It explains why some authors' fans completely OBSESS over their characters. And best of all, it explains how you can infuse your characters, book descriptions and books with the gooey goodness that is Universal Fantasy (aka UF). Definitely the best money I've spent on a cra **HOLY %$##^&!! This is EVERYTHING! I have read dozens and dozens (maybe hundreds) of craft books and this book was absolutely eye opening. It explains, clearly, why I have watched Bridgerton like 8 times since last Christmas. It explains why some authors' fans completely OBSESS over their characters. And best of all, it explains how you can infuse your characters, book descriptions and books with the gooey goodness that is Universal Fantasy (aka UF). Definitely the best money I've spent on a craft book all year. Brilliant!

  10. 4 out of 5

    Frances Fowlkes

    A highly informative and insightful writing resource. A veritable gold mine for those wanting to up their writing game and learn what makes a best seller so universally appealing to readers. A well written tool I'll be reaching for in my writing toolbox. Highly recommend. A highly informative and insightful writing resource. A veritable gold mine for those wanting to up their writing game and learn what makes a best seller so universally appealing to readers. A well written tool I'll be reaching for in my writing toolbox. Highly recommend.

  11. 4 out of 5

    Lisa Pietsch

    Writer, BUY THIS BOOK! My current project felt...meh. Maybe I was just out of practice, I told myself. Thank you, Theodora! Turns out I had forgotten the butter. This was the right book at the right time for me and I plan on using all of it!

  12. 5 out of 5

    Nikki Barrett

    Informative and the author's voice is entertaining at the same time in this book, too. Lots to think about! Informative and the author's voice is entertaining at the same time in this book, too. Lots to think about!

  13. 5 out of 5

    S.W. Hubbard

    I heard Theodora speak at the NINC conference, and she was fabulous! I write mystery, but every concept she discusses for romance novels can be applied to other genres. If you have ever wondered why a certain book has become a mega bestseller despite flaws in the writing or glaring plot holes, look for the universal fantasy at its core. You'll find it every time. 50 Shades of Gray--a bad man is saved by the love of a good woman (also the fantasy behind Jane Eyre). Where the Crawdads Sing-an aban I heard Theodora speak at the NINC conference, and she was fabulous! I write mystery, but every concept she discusses for romance novels can be applied to other genres. If you have ever wondered why a certain book has become a mega bestseller despite flaws in the writing or glaring plot holes, look for the universal fantasy at its core. You'll find it every time. 50 Shades of Gray--a bad man is saved by the love of a good woman (also the fantasy behind Jane Eyre). Where the Crawdads Sing-an abandoned orphan underdog triumphs. A Gentleman in Moscow (a book that I found tediously slow and preposterous)--a man is ripped from his everyday life and sent to a new world. Now, to apply these techniques to MY books!

  14. 5 out of 5

    Tasha Black

    This is your opportunity to receive "the talk" from Theodora Taylor about how to write and market irresistible fiction that you will love writing and your readers will gobble right up! Many professional authors have paid hundreds and/or traveled miles to hear her speak, but you can curl up at home with this wonderful book and read it as many times as you want! I've read SO many books on craft and marketing that give you work to do that feels like WORK, or that isn't intuitive. This one is more o This is your opportunity to receive "the talk" from Theodora Taylor about how to write and market irresistible fiction that you will love writing and your readers will gobble right up! Many professional authors have paid hundreds and/or traveled miles to hear her speak, but you can curl up at home with this wonderful book and read it as many times as you want! I've read SO many books on craft and marketing that give you work to do that feels like WORK, or that isn't intuitive. This one is more of an invitation to joyfully open your eyes. After reading it you will want, no, NEED, to implement Universal Fantasy into your writing every day. (And if you were wondering, "Universal Fantasy" does not refer to the genre of the book - you can find "Universal Fantasy" in all genres!) Also, Theodora kindly uses examples from modern television/books and fairy tales to illustrate her points (so don't worry - you don't have to go stream Raging Bull or something to understand her references!)

  15. 5 out of 5

    Aster Rae

    I feel like I need to watch her infamous RAM talk to get this book. I am missing part of the equation and it's frustrating to see people rave about this book while I'm not getting it. Because right now it feels like the author is taking tried-and-true concepts such as "giving your character an emotional wound" and "making every scene count" and relabeling these as "butter" or "ghee." I need someone else to explain this to me because I feel like this is a book that I should be earmarking and ador I feel like I need to watch her infamous RAM talk to get this book. I am missing part of the equation and it's frustrating to see people rave about this book while I'm not getting it. Because right now it feels like the author is taking tried-and-true concepts such as "giving your character an emotional wound" and "making every scene count" and relabeling these as "butter" or "ghee." I need someone else to explain this to me because I feel like this is a book that I should be earmarking and adoring and I'm just not.

  16. 4 out of 5

    Heather Myers

    Amazing I literally cannot wait to go into my books and industry's with UF. This was the book I didn't know I needed. Thank you for writing it! Amazing I literally cannot wait to go into my books and industry's with UF. This was the book I didn't know I needed. Thank you for writing it!

  17. 4 out of 5

    Sam Everard

    Despite perhaps the young-girl's dream I once held, I am no author. I am, however, a voracious reader - especially in the romance genre - and one who dabbles in marketing for authors of same from time-to-time. For so many women who are judged by the entertainment they choose to consume (especially with the call-out to Beauty and the Beast for a good section of the book), it felt so freeing to have someone break down WHY. Why do we like the broken prince? Why do we gravitate towards to testy neighb Despite perhaps the young-girl's dream I once held, I am no author. I am, however, a voracious reader - especially in the romance genre - and one who dabbles in marketing for authors of same from time-to-time. For so many women who are judged by the entertainment they choose to consume (especially with the call-out to Beauty and the Beast for a good section of the book), it felt so freeing to have someone break down WHY. Why do we like the broken prince? Why do we gravitate towards to testy neighbor? Why do we want the grumbly CEO to finally look our way? Why do we seek the healing of two broken souls that can only find happiness with each other? At the end of a tiring day, most of us readers/viewers likely don't break down the WHY behind our connection to the things we're consuming, we just FEEL the tether to the characters and the story as it sweeps us away. But in 7FF, the author teaches us to not only see the connection, but to spell it out fully and mine it for all it's worth. The way the book is broken down makes it easy for revisiting, though you'll likely find yourself making notes along the way (I sure did). For authors who are having a hard time connecting readers to either their stories (by way of sales) or ads, this book paves the way for a better understanding of who your readers are... who your readers should be... why you have the readers you do... and most importantly, how to build those connections with the readers you want.

  18. 5 out of 5

    Marina Pacheco

    I have just devoured this book in one sitting. Theadora Taylor’s writing style is like having a chat with your best friend. But it’s the concept of Universal Fantasies that really worked for me. I’m familiar with tropes and it’s easy to confuse UF’s with tropes, but there are differences. This is a great book for helping you work out which Universal Fantasies your book is tapping into and how you can use that knowledge to write better books and better scenes. You can also use UF’s for writing mo I have just devoured this book in one sitting. Theadora Taylor’s writing style is like having a chat with your best friend. But it’s the concept of Universal Fantasies that really worked for me. I’m familiar with tropes and it’s easy to confuse UF’s with tropes, but there are differences. This is a great book for helping you work out which Universal Fantasies your book is tapping into and how you can use that knowledge to write better books and better scenes. You can also use UF’s for writing more engaging ad copy. I’m off to give that a try right now.

  19. 4 out of 5

    Dorothy Callahan

    This is one of the writer's guides that should be kept close at hand during your writing process. The author has unlocked aspects in her own writing that have propelled her stories to the top of their respective charts. By demonstrating these common elements in popular fairy tales, books, and movies, the author gives writers a chance to utilize these in their own stories. I finished this book in a day and now find myself referring back to it as I work through my current manuscript. Definitely ad This is one of the writer's guides that should be kept close at hand during your writing process. The author has unlocked aspects in her own writing that have propelled her stories to the top of their respective charts. By demonstrating these common elements in popular fairy tales, books, and movies, the author gives writers a chance to utilize these in their own stories. I finished this book in a day and now find myself referring back to it as I work through my current manuscript. Definitely add this to your toolbox!

  20. 5 out of 5

    Barbra Campbell

    The information wasn't exactly new but I've read a ton of writing craft books and attended plenty of workshops. What was new to me was how she framed the same information I'd heard before, and thought I put into practice. The idea is easy enough to implement, so I'm shifting my thinking and putting the concept into play. (Time will tell if it pans out!) It's a quick easy read and her style is conversational. I was able to read it in one sitting, then I went back on a different day and refreshed my The information wasn't exactly new but I've read a ton of writing craft books and attended plenty of workshops. What was new to me was how she framed the same information I'd heard before, and thought I put into practice. The idea is easy enough to implement, so I'm shifting my thinking and putting the concept into play. (Time will tell if it pans out!) It's a quick easy read and her style is conversational. I was able to read it in one sitting, then I went back on a different day and refreshed myself to help lock in the ideas.

  21. 4 out of 5

    Stella Bixby

    I DEVOURED This Book Holy moly. I read this book in an afternoon, highlighting so much of it. It got me excited to write a book I’ve been dreading. The author writes so it’s easy to read and understand. Though, a lot of this relates to romance novels, I write mysteries and I can see how I can use many of these UFs to sell my books. I’ll be rewording my blurbs and ads to incorporate the UFs I have in them, and I’ll be adding as many UFs as possible to my future books!

  22. 4 out of 5

    Melissa Pearl

    Interesting takeaways I’m glad I read this book. It has some very interesting takeaways and I will definitely be revisiting certain sections. It’s nice to read it and identify that all of my books include UF. I’m hoping to be able use this new knowledge when marketing. I don’t think selling books is always as simple as this author makes it out to be, but I am looking forward to testing some of her ideas and see if it makes a difference.

  23. 5 out of 5

    A.A. Woods

    Mind. Blown. I’ve read a lot of craft books and IMO most of them recycle the same old ideas. But this book was the first in a long time to present something NEW. I will be seeing Universal Fantasy everywhere now, and hope I can implement it in my fiction for better, more successful books. Thank you Theodora!

  24. 5 out of 5

    Liz Gavin

    Game changer Although most examples relate to romance writing, the concept of Universal Fantasy can be applied to any genre of both fiction and non-fiction books. By the end of this read, I was not only stoked to sit down and write, but I was confident my writing would improve tenfold by using Mrs. Taylor's advice. I highly recommend this book. Game changer Although most examples relate to romance writing, the concept of Universal Fantasy can be applied to any genre of both fiction and non-fiction books. By the end of this read, I was not only stoked to sit down and write, but I was confident my writing would improve tenfold by using Mrs. Taylor's advice. I highly recommend this book.

  25. 4 out of 5

    Donna Weaver

    Some good information in this book, and I enjoyed the author's voice. I'd like to try some of her suggestions. HOWEVER, do be aware that she writes highly erotic books so her examples tend to lean that way too. If you write clean or sweet romance be prepared to avoid the chapter on how sex sells. It got way too graphic for my comfort zone. Some good information in this book, and I enjoyed the author's voice. I'd like to try some of her suggestions. HOWEVER, do be aware that she writes highly erotic books so her examples tend to lean that way too. If you write clean or sweet romance be prepared to avoid the chapter on how sex sells. It got way too graphic for my comfort zone.

  26. 5 out of 5

    N.A.K. Baldron

    This book is an excellent resource for romance authors! Otherwise it's a pass. TL;DR Identify the eternal tropes within your genre and why they make readers feel specific emotions, and then use that to your advantage when designing each chapter to ensure the reader gets that emotional hit they're after. This book is an excellent resource for romance authors! Otherwise it's a pass. TL;DR Identify the eternal tropes within your genre and why they make readers feel specific emotions, and then use that to your advantage when designing each chapter to ensure the reader gets that emotional hit they're after.

  27. 4 out of 5

    JacQueline Vaughn Roe

    Amazing breakdown of what makes great fiction if you can handle it being rated R Amazing breakdown of what makes great fiction if you can handle it being rated R. Seriously, if you can handle it, get this book. If you can’t, find someone who can and will take notes for you and you can do a PG rated brainstorming session to mine all the gold.

  28. 5 out of 5

    Calia Wilde

    Strong start, good content Lots of gold to mine in this one. Some of it won't resonate on first read or even the second. I suggest re-reading and taking notes because you'll probably return to them later. However, the payload was front loaded and lost steam near the end. Or maybe that's just my brain after WFH for all this time. Strong start, good content Lots of gold to mine in this one. Some of it won't resonate on first read or even the second. I suggest re-reading and taking notes because you'll probably return to them later. However, the payload was front loaded and lost steam near the end. Or maybe that's just my brain after WFH for all this time.

  29. 5 out of 5

    Lissa

    As a hopeful writer, this book really helped me understand things on a new level (and I'm going to be sprinkling UF in my fiction like vegan butter ;) ). I only wish that there had been more examples of UFs available - here's to hoping that the author will write a sequel chock full of those in the future! As a hopeful writer, this book really helped me understand things on a new level (and I'm going to be sprinkling UF in my fiction like vegan butter ;) ). I only wish that there had been more examples of UFs available - here's to hoping that the author will write a sequel chock full of those in the future!

  30. 5 out of 5

    Carlo

    So simple yet so valuable As I got into the book, I realized that I already use Universal Fantasy in my writing, I just didn't know it was called that. But now I understand why it works, and now I can better use it to my advantage to improve my books' marketability and get more sales and page reads. It's a quick read with simple instructions to improve your writing. So simple yet so valuable As I got into the book, I realized that I already use Universal Fantasy in my writing, I just didn't know it was called that. But now I understand why it works, and now I can better use it to my advantage to improve my books' marketability and get more sales and page reads. It's a quick read with simple instructions to improve your writing.

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