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The Whole Brain Business Book

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In the hot area of mind research and its applications in business, the next wave is whole brain technology--the new key to business productivity outlined in this groundbreaking book. This long-awaited culmination of Herrmann's highly respected research and testing presents his four-quadrant model of the brain and the corresponding thinking styles. 100 illustrations. In the hot area of mind research and its applications in business, the next wave is whole brain technology--the new key to business productivity outlined in this groundbreaking book. This long-awaited culmination of Herrmann's highly respected research and testing presents his four-quadrant model of the brain and the corresponding thinking styles. 100 illustrations.


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In the hot area of mind research and its applications in business, the next wave is whole brain technology--the new key to business productivity outlined in this groundbreaking book. This long-awaited culmination of Herrmann's highly respected research and testing presents his four-quadrant model of the brain and the corresponding thinking styles. 100 illustrations. In the hot area of mind research and its applications in business, the next wave is whole brain technology--the new key to business productivity outlined in this groundbreaking book. This long-awaited culmination of Herrmann's highly respected research and testing presents his four-quadrant model of the brain and the corresponding thinking styles. 100 illustrations.

58 review for The Whole Brain Business Book

  1. 5 out of 5

    Anastasia

    I was not previously familiar with HBDI and different thinking preferences, however I very much enjoyed reading this. There was a lot on business psychology and theory of leadership and a great amount of solutions to different problems that occur in business environments.

  2. 4 out of 5

    Tefo Mohapi

    I like the idea of having thinking models to use/tap into as and when you need them. I also appreciate learning about my thinking biases/prefences and how other people might be different. Some useful models and guidelines are also presented in the book. However, the book, for me, is very repetitive. It could easily be half the book it is or even a third. More importantly, and why I rated it so low, is because the author/s fail at practicing what they teach. The book is wordy and well organized b I like the idea of having thinking models to use/tap into as and when you need them. I also appreciate learning about my thinking biases/prefences and how other people might be different. Some useful models and guidelines are also presented in the book. However, the book, for me, is very repetitive. It could easily be half the book it is or even a third. More importantly, and why I rated it so low, is because the author/s fail at practicing what they teach. The book is wordy and well organized but doesn't much appeal to analytical and creative thinkers, something the author says we must consider in our communications.

  3. 4 out of 5

    John Amador

    Cognitive Diversity Primer This book gives a thorough introduction to the “Whole Brain’ cognitive model as it can be applied to business process improvement. Work is given as a mental process constituting business executive, which by necessity needs be a “Whole Brain” approach to render success.

  4. 5 out of 5

    Holly

    I felt a lot of the time it was Ned Hermann boasting about all his success. Some of the information was useful.

  5. 4 out of 5

    Darren

    So many books promise the world, suggesting that if you follow their given processes then you may unlock your brain and full potential, leading to unparalleled success, riches, gratitude and what have you. The truth is that so far nobody really knows for sure, although many things appear to work, and more recent research into neuroscience is starting to shine a light on how we react to things. Never over-estimate the power of persuasion or the placebo effect. So if you find a programme that you f So many books promise the world, suggesting that if you follow their given processes then you may unlock your brain and full potential, leading to unparalleled success, riches, gratitude and what have you. The truth is that so far nobody really knows for sure, although many things appear to work, and more recent research into neuroscience is starting to shine a light on how we react to things. Never over-estimate the power of persuasion or the placebo effect. So if you find a programme that you feel may work for you, there is a good chance that even your stronger belief is helping feed your success, rather than some secret sauce. It is equally quite probable that a selection of many items from many programmes can work too. There may be no right or wrong single answer. That said, the authors believe that their techniques of analysing and using our brains to its full potential can help transform a business at every level. No job too small, no project too ambitious. Can it work for you? It doesn’t hurt to believe in any case. The authors advocate a credible sounding approach that appears to have the potential to help. A lot of the hard work comes from the reader’s side, even though the authors seek to assist with examples, exercises and action steps for the programme. Within a short time you will determine whether you can gel with the book or not. Such self-help books are highly personable items, you either get with it straight away or you are left cold. If you manage to successfully implement and benefit from the authors’ programme, you will have got a bargain. If not, well, maybe you’ve still picked up a few hints and tips and a bit of experience en route. Even if you don’t have direct, measurable goals immediately ready, it is quite possible that you can benefit from the book in the interim by working in a smarter, clearer fashion. The book can be giving on many levels, so you can dip your toe in the water to test the temperature or dive straight in… The Whole Brain Business Book (2ed), written by Ned Herrmann & Ann Herrmann-Nehdi and published by McGraw-Hill Professional. ISBN 9780071843829. YYYY Autamme.com

  6. 4 out of 5

    GONZA

    Even if I do not know so much about business psychology and theory of leadership, this book was really interesting and well written, offers a lot of insight and way to elaborate problems that can be not only working problems. Creativity is a must to elaborate a new way of thinking without being an expert in neuroscience. Anche se non mi intendo poi cosí tanto di psicologia del lavoro e delle organizzazioni, nè delle varie modalitá per strutturare una ledership funzionante, questo libro mi ha inte Even if I do not know so much about business psychology and theory of leadership, this book was really interesting and well written, offers a lot of insight and way to elaborate problems that can be not only working problems. Creativity is a must to elaborate a new way of thinking without being an expert in neuroscience. Anche se non mi intendo poi cosí tanto di psicologia del lavoro e delle organizzazioni, nè delle varie modalitá per strutturare una ledership funzionante, questo libro mi ha interessato molto perché offre molte informazioni interessanti e modi di elaborare problemi che non debbono per forza essere di tipo lavorativo. La creativitá é un must per elavorare un pensiero strategico funzionale, senza essere un esperto in neuroscienze. THANKS TO NETGALLEY AND McGRAW-HILL PROFESSIONAL FOR THE PREVIEW!

  7. 5 out of 5

    PeterBlackCoach

    Fantastic book setting out the history and practical business uses of the Herrmann Brain Dominance Instrument (HBDI) which measures thinking preferences. Its practical application to better job alignment, communication, management, leadership and entrepreneurship makes it a worthwhile read - particularly if you also combine it being assessed to understand your thinking preferences. [I am accredited in the HBDI if you wish to be assessed.]

  8. 4 out of 5

    Melanie

    This has an immense amount of wonderful information and tips on working with others and understanding their view points. It also has numerous examples of creatively solving problems, applying different styles of leadership, training for employees, and handling organizational change.

  9. 4 out of 5

    Alyssa Sullivan

  10. 4 out of 5

    Richard

  11. 5 out of 5

    Bruno Centrone

  12. 4 out of 5

    Amr Mahdy

  13. 4 out of 5

    Selcuk Ergin

  14. 4 out of 5

    jeffrey h bowen

  15. 5 out of 5

    John

  16. 5 out of 5

    Ruth Britt

  17. 5 out of 5

    Ramesh Keshavdas

  18. 4 out of 5

    Shiven

  19. 4 out of 5

    Ryan Harvey

  20. 4 out of 5

    jian zou

  21. 4 out of 5

    Julie

  22. 4 out of 5

    Rachel Bomar

  23. 4 out of 5

    Marcy Pedersen

  24. 4 out of 5

    Noblegrey

  25. 5 out of 5

    Guillaume Van

  26. 5 out of 5

    Anil Gupta

  27. 5 out of 5

    Максим Крылов

  28. 5 out of 5

    Soledad Peluffo

  29. 4 out of 5

    Tom Smet

  30. 5 out of 5

    Ravi Thatte

  31. 5 out of 5

    John

  32. 4 out of 5

    Jeremy

  33. 5 out of 5

    Jostianto Shd

  34. 5 out of 5

    Ricardo Andorinho

  35. 4 out of 5

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  36. 4 out of 5

    Christian Adams

  37. 4 out of 5

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  38. 5 out of 5

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  39. 4 out of 5

    Ashley

  40. 5 out of 5

    Frazzz

  41. 4 out of 5

    Mtnabati

  42. 5 out of 5

    Fritz Desir

  43. 5 out of 5

    Ahmad

  44. 4 out of 5

    Chris

  45. 4 out of 5

    Ruud Cox

  46. 4 out of 5

    anniehu123

  47. 4 out of 5

    Pouria

  48. 5 out of 5

    Frank

  49. 5 out of 5

    Mark

  50. 4 out of 5

    Nikki Tobias

  51. 4 out of 5

    Johanna Dienelt

  52. 5 out of 5

    Laurent Vulliermet

  53. 5 out of 5

    Jennifer

  54. 4 out of 5

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  55. 4 out of 5

    Ian Kloester

  56. 4 out of 5

    Toryn Green

  57. 4 out of 5

    Carlos Lopez

  58. 5 out of 5

    Marcel de Leeuwe

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